# Marketing Operations Lead

**Company:** [Factory AI](https://hotfix.jobs/companies/factory-ai)
**Location:** San Francisco, CA
**Role:** Revenue Operations
**Experience:** 5+ years
**Skills:** Marketo, HubSpot, Salesforce, Marketing Automation, Demand Generation, Lifecycle Marketing, Campaign Operations, Marketing Attribution, Product-Led Growth, GDPR, CCPA, AI
**Posted:** 2026-08-05

> Build and own the marketing operations function, including automation, lifecycle workflows, data structures, attribution, and product-led growth infrastructure. The role requires 5+ years of experience, hands-on Marketo or HubSpot and Salesforce expertise, and strong cross-functional technical operations skills.

## Job Description

## Responsibilities
- Build and administer the marketing automation platform and broader marketing technology stack.
- Create scalable processes for campaign operations, lead management, lifecycle programs, and attribution.
- Establish documentation, governance, and measurement standards for the marketing ecosystem.
- Own the definitions and technical implementation of marketing data structures and metrics.
- Build the operational foundation for product-led growth, including user journeys, lifecycle workflows, product signals, and marketing activation.
- Translate business requirements into automations, integrations, data flows, and processes supporting brand awareness, pipeline generation, and growth.
- Use Factory droids to streamline and scale marketing workflows.
- Partner with the centralized GTM Strategy & Operations team while owning Marketing and PLG Operations.
- Implement marketing privacy and compliance practices, including GDPR and CCPA/CPRA.
- Design scalable, automated, and high-leverage operating systems.

## Requirements
- 5+ years of experience in Marketing Operations or a related function.
- Hands-on administration experience with Marketo or HubSpot.
- Strong understanding of demand generation, lifecycle marketing, campaign operations, and marketing funnel measurement.
- Experience administering and operationalizing Salesforce CRM.
- Experience building marketing operations in an enterprise SaaS environment.
- Technical mindset and ability to learn new technologies quickly.
- Experience designing systems and processes for a rapidly growing company.
- Familiarity with GDPR and CCPA/CPRA and their impact on marketing.
- Comfort working cross-functionally with Marketing, Sales, Product, Data, Engineering, and Operations.
- Operator’s mindset focused on building, troubleshooting, documenting, and improving systems.
- Strong AI fluency and practical use of AI to increase leverage.

## Compensation and Benefits
- In-office position five days per week at the company’s San Francisco headquarters.

## Similar jobs

- [Senior Programmatic Tech Operations Specialist](https://hotfix.jobs/jobs/864f3714-07f4-4fc7-ade8-114e216fd031) - Pinterest - New York, NY - $110k – $227k/yr
- [Senior Price Realization Strategy Manager](https://hotfix.jobs/jobs/68e41ee4-f69e-4849-9eb3-2a79a07ecf8e) - Twilio - Remote - $142k – $208k/yr
- [Senior Analyst, GTM Strategy & Operations](https://hotfix.jobs/jobs/453b66b4-cb28-48bd-84cb-da94327e71d4) - Navan - New York, NY - $86k – $145k/yr
- [Senior Commercial Deal Desk Analyst](https://hotfix.jobs/jobs/498ac230-5bea-4cdf-9eac-7fa97fd98caf) - 1Password - Remote - $96k – $134k/yr
- [Senior Analyst, Revenue Transformation](https://hotfix.jobs/jobs/1e8fb7b0-c196-4629-8146-e8952e394f72) - Figma - Remote - $140k – $202k/yr

**Apply:** https://hotfix.jobs/jobs/c9f4ed7e-5757-4b3e-b6d7-f29200f97414
**Canonical:** https://hotfix.jobs/jobs/c9f4ed7e-5757-4b3e-b6d7-f29200f97414