# Senior brand manager

**Company:** [Writer](https://hotfix.jobs/companies/writer)
**Location:** New York, NY
**Role:** Brand Design
**Salary:** $141k – $178k/yr
**Experience:** 7+ years
**Skills:** brand strategy, Campaign Management, agency management, brand systems, brand metrics, product branding, ai for marketing, internal communications, go-to-market, Market Research
**Posted:** 2026-07-30

> Senior Brand Manager driving WRITER's brand strategy, campaigns, AI-native operations, and product integration. Requires 7+ years building strategic B2B tech brands, excitement for agentic AI, and experience creating scalable brand systems that build trust and belief.

## Job Description

## What you’ll do

**Brand strategy and campaigns**
- Lead brand campaign strategy from idea through activation, developing concepts and managing work end-to-end.
- Hold the bar for what “on-brand” means and ensure every campaign builds cumulative brand recognition, trust, and affinity.
- Partner closely with product marketing on integrated go-to-market campaigns.

**The full customer and employee journey**
- Activate the brand across the customer journey.
- Ensure consistent brand quality in onboarding, all-hands, internal comms, and employee experience.

**AI-native brand operations**
- Own the internal WRITER instance as the operational backbone for brand, encoding voice, guidelines, and creative standards into brand skills.
- Build and maintain the skill library for scalable, consistent on-brand work.
- Partner with product and engineering to translate experience into product insights.

**Brand in the product**
- Work with product and design to ensure brand identity is expressed in the platform's copy, experience, and moments.

**Agency management**
- Serve as day-to-day lead for the brand agency, setting briefs, driving relationships, and ensuring high-quality delivery.

**Measurement and brand intelligence**
- Define and own metrics for brand awareness, perception, campaign performance, and pipeline influence.
- Conduct competitive and market research to keep the brand ahead.

**Brand Central: the system behind the brand**
- Build and own the brand repository as a single source of truth for assets, guidelines, templates, and toolkits.
- Champion brand adoption and run enablement to make internal teams brand ambassadors.

## What you need
- 7+ years building brands at a high-growth B2B technology company where brand was strategic.
- Experience owning strategy and execution; ability to build brands that create belief.
- Genuine excitement about agentic AI and its role in brand; experience with AI tools in brand context preferred.
- Strong agency management skills, including writing useful briefs and constructive feedback.
- Experience working with product teams to translate brand into product experiences.
- Track record building scalable brand systems (asset libraries, guidelines, repositories, brand skills, AI-powered toolkits).
- Fluency in brand metrics and connecting them to business outcomes.
- Precise, confident communication skills for briefs, presentations, and stakeholder influence.
- Low ego, high standards, and ability to build shared ownership.

## Benefits & perks (US Full-time employees)
- Generous PTO plus company holidays
- Medical, dental, and vision coverage
- Paid parental leave (16 weeks)
- Fertility and family planning support
- Early-detection cancer testing
- Flexible spending accounts and health savings account with company contribution
- Annual work-life stipends for wellness and learning/development
- Company-wide and team off-sites
- Competitive compensation, company stock options, and 401k

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