# Sr. Director - Growth

**Company:** [Glimpse](https://hotfix.jobs/companies/glimpse)
**Location:** New York, NY
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** Go-to-Market Strategy, Product Marketing, Performance Marketing, ABM, CRM, Attribution Modeling, Paid Search, Paid Social, Content Marketing, Sales Enablement, Experimentation, Analytics
**Posted:** 2026-05-05

> Leads growth and GTM to scale pipeline/revenue via demand gen, performance marketing, and team building for AI CPG platform. Requires 5-7 years growth experience, data/AI leverage, and CPG familiarity preferred. NYC onsite.

## Job Description

## Responsibilities

### Scale Data-Driven Demand Generation
- Manage and expand events program for pipeline ROI
- Own product marketing: messaging, positioning, sales enablement
- Scale content engine with CPG research, benchmarks, case studies for inbound pipeline
- Implement GTM infrastructure: attribution, CRM, analytics
- Run operating cadence: weekly experiments, monthly reports, quarterly forecasts

### Own Performance Marketing Channels
- Manage paid search, social, display, retargeting, ABM with CAC/payback accountability
- Build experimentation engine: A/B tests, scale winners
- Architect attribution/analytics for ROI decisions
- Drive outbound-assisted inbound with Sales, ICP targeting, ABM for Fortune 500 CPG
- Test new acquisition levers including AI-driven tactics

### Build and Lead Marketing Team
- Recruit Growth/Performance IC, Product Marketing Manager, Director of Community, Content Associate
- Set goals, ownership, accountability tied to revenue
- Coach via feedback, 1:1s, stretch opportunities
- Player-coach: execute and build systems
- Partner with Sales, Product, CS leadership

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**Apply:** https://hotfix.jobs/jobs/c946c5c6-fe37-4410-be42-91874e8cc4f9
**Canonical:** https://hotfix.jobs/jobs/c946c5c6-fe37-4410-be42-91874e8cc4f9