# Growth Lead, Franchises

**Company:** [Pilot.com](https://hotfix.jobs/companies/pilot-com)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $133k – $179k/yr
**Experience:** 2+ years
**Skills:** Go-to-Market Strategy, Sales, Partnerships, Analytics, Outbound, Content Marketing, Paid Ads, Events, Webinars, CRM
**Posted:** 2026-04-09

> Build Pilot's franchise sales channel from scratch by experimenting with GTM strategies, engaging franchise operators and franchisors, running campaigns, and owning pipeline generation. Requires 2-5 years experience in GTM, startups, or consulting with strong ownership and scrappiness.

## Job Description

## What You’ll Do

### Figure Out the Franchise Motion (0 → 1)
- Understand how franchise systems buy (corporate vs franchisee vs both)
- Identify high-potential segments (e.g., QSR, fitness, home services, multi-unit operators)
- Test different entry points (top-down via franchisor vs bottom-up via operators)

### Run Fast Growth Experiments
- Launch scrappy tests across channels (events, outbound support, partnerships, content, paid)
- Try different GTM motions (corporate deals, multi-location bundles, pilot programs)
- Use results to determine what scales

### Be Close to Customers
- Talk directly to franchise owners, operators, and corporate teams
- Understand operational pain points (unit economics, reporting, cash flow, multi-entity complexity)
- Translate insights into messaging and acquisition strategies

### Execute End-to-End
- Build landing pages, write emails, run outreach, and launch campaigns yourself
- Stand up webinars or events tailored to franchise operators
- Move quickly with minimal process or support

### Own Pipeline
- Be accountable for generating qualified opportunities and contributing to revenue
- Partner closely with Sales to refine positioning and improve conversion
- Focus on what drives deals across different buyer types

### Build Early Partnerships
- Identify and engage franchise ecosystems (POS systems, franchise consultants, associations)
- Run co-marketing or co-selling experiments
- Help Pilot become relevant within franchise networks

## What We’re Looking For

### Experience
- 2–5 years of experience in consulting, banking, startups, GTM roles, or similar
- MBA or equivalent experience is a plus, not required
- Exposure to SMBs, multi-location businesses, or operations-heavy industries is helpful

### How You Work
- High ownership: you take responsibility for outcomes, not just tasks
- Scrappy: you find ways to get things done with limited resources
- Analytical: you use data to guide decisions and prioritize
- Clear communicator: you can tailor messaging to different audiences (operators vs HQ)

## Compensation
Base pay range: $133,000 - $179,000 (San Francisco, CA). Full-time positions eligible for equity, 401(k), health benefits, and other benefits.

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