# Field Marketing Manager, Public Sector

**Company:** [Anthropic](https://hotfix.jobs/companies/anthropic)
**Location:** San Francisco, CA, Washington, DC
**Role:** Product Marketing
**Salary:** $320k – $400k/yr
**Experience:** 10+ years
**Skills:** Field Marketing, Demand Generation, ABM, events, public sector, sales alignment, roi reporting, partner marketing, government ethics compliance, event strategy
**Posted:** 2026-07-15

> Own end-to-end field marketing strategy and execution for Anthropic's US Public Sector segment. Design and run compliant events, build partner programs, align tightly with sales to generate pipeline, and create scalable playbooks in a 0-1 builder role.

## Job Description

## Key Responsibilities
- Develop and activate the US Public Sector field marketing strategy end-to-end — planning, calendar, execution, and measurement.
- Design and run public-sector-appropriate event formats — agency roundtables, mission-focused briefings, tech demo days, industry days, and executive breakfasts — that comply with government ethics and gift rules while building trusted relationships with program and procurement stakeholders.
- Plan the field calendar around the government fiscal year — building demand programs that peak ahead of federal year-end (September 30) and state budget cycles, and capitalize on use-it-or-lose-it spending windows.
- Own presence at anchor public sector events — from sponsorship strategy to speaker placement and on-site execution.
- Build co-marketing programs with the public sector channel ecosystem — distributors, resellers, systems integrators, and contract-vehicle holders — including joint events, teaming-oriented content, and partner-sourced pipeline.
- Partner closely with Public Sector Sales and BDRs on pre-event targeting, during-event engagement, and post-event follow-up to convert attention into pipeline.
- Build operational playbooks (Demo Day activation kit, hackathon kit) that the Field Marketing team can scale across regions and segments.
- Establish baseline metrics, dashboards, and ROI reporting for all Public Sector field programs.
- Be the face of Anthropic in the Public Sector ecosystem — credible with strategic partners and agencies.

## Requirements
- Direct Public Sector-segment experience — built and run programs targeting the Public Sector as primary audience.
- End-to-end ownership of field marketing events and programs, hands-on in both strategy and execution.
- Repeat success across multiple companies with a pattern of impact scaling field or demand generation programs.
- 0-to-1 builder DNA — built a field marketing motion from scratch or rebuilt one, with scaled-company tenure.
- Tight sales alignment — worked shoulder-to-shoulder with AEs and BDRs on account targeting, pre-event outreach, and post-event follow-up.
- Operational rigor — can stand up vendor management, registration, follow-up workflows, and ROI dashboards.
- Technical credibility — can review technical event content, brief technical speakers, and hold your own with founder/CTO audiences.
- Bachelor’s degree or equivalent combination of education, training, and/or experience in a relevant field.

## Nice-to-Haves
- 10+ years across Field Marketing, Demand Generation, ABM, and Events at B2B technology companies.
- Experience working inside of a Public Sector organization that went through a rapid growth phase, or a blend of Public Sector and scaled technology companies.
- AI/ML field marketing experience.
- Existing relationships with public sector associations and research institutions.
- Visible thought leadership in the Public Sector ecosystem or developer ecosystem.

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