# Lifecycle Director

**Company:** [Polymarket](https://hotfix.jobs/companies/polymarket)
**Location:** New York, NY
**Role:** Growth Marketing
**Experience:** 8+ years
**Skills:** CRM, Lifecycle Marketing, retention marketing, Email Marketing, sms marketing, push notifications, A/B Testing, Experimentation, Marketing Analytics, customer data platforms, braze, hightouch, MarTech, lifetime value, customer journeys
**Posted:** 2026-08-10

> Own the end-to-end lifecycle strategy for a customer marketing stage, directing cross-functional execution and experimentation across acquisition, onboarding, retention, or reactivation. The role requires 5+ years in lifecycle or retention marketing and a demonstrated ability to drive measurable commercial outcomes.

## Job Description

## Responsibilities
- Own the strategic roadmap for an assigned lifecycle stage, including goal-setting, execution oversight, KPIs, and results reporting.
- Design customer journeys, messaging strategies, and engagement cadences across email, push, and SMS.
- Brief and prioritize shared campaign execution resources, ensuring timeline and quality accountability without direct management authority.
- Partner with data and martech teams to instrument flows, validate tests, and establish clean measurement before campaigns launch.
- Build a structured test-and-learn program with baselines, documented hypotheses, and a repeatable experimentation cadence.
- Analyze performance data and connect lifecycle metrics to retention curves, reactivation revenue, and lifetime value impact.
- Develop a scalable playbook documenting effective practices and establishing the foundation for future execution hiring.

## Requirements
- 5+ years of experience in CRM, lifecycle, or retention marketing.
- Direct ownership of a customer lifecycle stage with measurable commercial outcomes.
- Ability to connect lifecycle tactics to business outcomes, including retention, reactivation revenue, and lifetime value.
- Experience directing execution talent in a shared or matrixed environment.
- Track record of structured experimentation using clear baselines and hypotheses.
- Strong written communication skills, including strategy documents, creative briefs, and results narratives.

## Nice-to-Haves
- Experience building lifecycle programs at a high-growth consumer product, ideally with a transactional or trading mechanic.
- Hands-on familiarity with Braze or a comparable email service provider.
- Working knowledge of Hightouch or a similar customer data platform.

## Compensation & Benefits
- Competitive salary and equity.
- Unlimited paid time off.
- Comprehensive health, vision, and dental coverage.
- 401(k) match.
- Hardware setup including a new MacBook Pro, display, and accessories.

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