# Sr. Designer - Data Experimentation and AI

**Company:** [Kraken](https://hotfix.jobs/companies/kraken)
**Location:** Remote
**Role:** Product Design
**Salary:** $110k – $220k/yr
**Experience:** 5+ years
**Skills:** Figma, Sketch, Prototyping Tools, UX Design, UI Design, Data Visualization, Ai Design, Experimentation Platforms, Web Design, Mobile Design
**Posted:** 2026-01-28

> Senior Designer leads design-led experiments using data and AI to improve customer metrics like conversion and retention across Kraken's trading and onboarding experiences. Requires 5+ years designing data-informed web/mobile products with strong UX/UI and prototyping skills.

## Job Description

## The Team
Senior Designer for Data Experimentation & AI, shaping how Kraken builds, evaluates, and scales products. Autonomous senior IC role focused on experimentation and continuous improvement at the intersection of data, experimentation, and machine intelligence. End-to-end ownership from prototyping to delivery.

## The Opportunity
- Drive measurable improvements in key customer and business metrics (e.g. conversion, activation, retention, task success) through design-led experimentation.
- Run design experiments, partnering with data, product and engineering to define hypotheses, success metrics, and evaluation frameworks.
- Design and iterate on customer-facing experiences across Kraken's trading, onboarding, and account surfaces based on experiment results and user insight.
- Apply AI selectively and responsibly to improve personalization, decision support, and usability, with a clear focus on outcomes and user trust.
- Own design quality and experiment performance, taking accountability for learnings, trade-offs, and results.
- Influence product strategy by translating experiment insights into clear recommendations and next steps.
- Balance speed and rigor, enabling rapid experimentation while maintaining high standards of UX, accessibility, and brand consistency.
- Contribute actively to design reviews and experiment readouts, sharing insights that raise the effectiveness of design and experimentation across teams.
- Continuously identify new opportunities where experimentation and AI can unlock customer or business value.

## Skills You Should HODL
- 5+ years of experience with a proven ability to design, test, and iterate customer-facing experiences across web and mobile, ensuring consistency and quality across platforms.
- Strong UX and UI fundamentals with the ability to simplify complex data, experimentation, or AI concepts into clear, usable experiences.
- Highly product-savvy, able to frame problems, prioritize opportunities, and design solutions that drive measurable customer and business impact.
- Experience designing for data-informed products, including dashboards, analytics tools, experimentation platforms, or decision-support systems.
- Confidence working in ambiguity, framing problems, and defining solutions in partnership with cross-functional teams.
- A data-informed design approach — able to balance qualitative insight, quantitative signals, business goals, and technical constraints.
- Strong communication skills, with the ability to present and defend design decisions to both technical and non-technical stakeholders.
- Expert level prototyping skills, able to use tools and techniques to quickly explore, test, and communicate ideas.
- Understanding of human-centered design principles, research methods, and ethical considerations, especially as applied to AI-driven products.

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