# Principal Product Marketing Manager

**Company:** [Postman](https://hotfix.jobs/companies/postman)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $250k – $300k/yr
**Experience:** 8+ years
**Skills:** Product Marketing, SaaS, Developer Tools, DevOps, Product Positioning, Messaging, Customer Segmentation, Content Creation, Go-to-Market Strategy, Launch Planning
**Posted:** 2026-04-24

> Leads product marketing for Postman features, crafting messaging and content for developers and platform engineers, driving launches, awareness, and adoption. Requires 8+ years in product marketing with SaaS/developer tools experience.

## Job Description

## What You’ll Do

- Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awareness and market penetration of key capabilities
- Work with engineering teams to distill key functionality and benefits into customer facing value messaging
- Craft compelling, and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars, social media that resonate with target personas)
- Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks, etc)
- Plan and implement feature and service launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
- Support Postman events, third party trade shows and other events to help showcase our products to attendees

## About You

- 8+ years of professional non-internship product marketing experience or 2+ years of post-MBA management or strategy consulting experience
- Experience in software, SaaS, Developer Tools, or DevOps
- Experience building product positioning and messaging
- Experience with customer segmentation, profiling, and targeting

## Bonus Points

- Direct experience with developers, and audiences that build applications
- Experience crafting engaging content for developers
- Comfortable marketing to technical leaders
- Familiarity with Postman API Platform

**Compensation:**
The reasonably estimated base salary for this role ranges from $250,000 - $300,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.

## Similar roles

- [Principal Product Marketing Manager, Competitive Intelligence](https://hotfix.jobs/jobs/444e118a-eb79-42a1-873e-913c92d70121) - CodeRabbit - San Francisco, CA - $275k – $290k/yr
- [Principal Product Marketing Manager - Dev Tools](https://hotfix.jobs/jobs/2118f0c7-e41f-4cef-a53d-322d42d59a3c) - CodeRabbit - San Francisco, CA - $220k – $280k/yr
- [Principal Product Marketing Manager](https://hotfix.jobs/jobs/f5cfaebd-e0c6-4b44-bd95-41c1e5ba94c7) - Creditgenie - New York, NY - $220k – $260k/yr
- [Principal Product Marketing Manager, Platform](https://hotfix.jobs/jobs/72f96aab-ef5c-46ba-a018-c07f80dc6a93) - Huntress - Remote - $210k – $230k/yr
- [Principal Product Marketing Manager](https://hotfix.jobs/jobs/5adc21e3-713a-498c-afec-75d46d9465cc) - Intercom - San Francisco, CA - $200k – $240k/yr

**Apply:** https://hotfix.jobs/jobs/c77b2f62-da21-496f-91a2-61dc0fbd8d80
**Canonical:** https://hotfix.jobs/jobs/c77b2f62-da21-496f-91a2-61dc0fbd8d80