# Senior Director/Director, Demand Generation

**Company:** [Dustyrobotics](https://hotfix.jobs/companies/dustyrobotics)
**Location:** Mountain View, CA
**Role:** Growth Marketing
**Experience:** 7+ years
**Skills:** HubSpot, Salesforce, Gong, Clay, ABM, ai marketing tools, Marketing Automation, CRM, Demand Generation
**Posted:** 2026-07-31

> Build and lead full-funnel demand generation programs and MarTech stack (with heavy AI focus) to drive qualified pipeline for a robotics construction-tech startup. Requires 7-15 years B2B demand gen experience, hands-on execution in a scrappy high-growth environment, and cross-functional partnership with sales and RevOps.

## Job Description

## What You'll Do

### Demand Generation Strategy & Execution
- Create annual and quarterly Demand Generation plans required to meet a rapidly growing sales team and scaling sales goals.
- Develop and own a full-funnel demand generation strategy to drive awareness, engagement, and pipeline for Dusty's category-defining products.
- Communicate at executive and board level and translate high level business objectives into a clearly communicated and expertly executed plan.
- Translate high-level growth goals into targeted, integrated campaigns across channels (email, digital, events, content, ABM, webinars, paid social, etc.).
- Own end-to-end coordination of execution of programs.
- Define methodologies for measuring and monitoring the success of these programs; quantity of responses, quality of responses and follow-up activity.
- Create a clear testing framework to rapidly iterate, optimize, and scale what works including identification of needle-moving AI technologies.

### MarTech, Data & Analytics
- Own the Demand Gen MarTech stack—including increasingly more emerging AI marketing tools and in-house AI agents.
- Set up and optimize tracking, attribution, and lead lifecycle reporting to ensure data-driven decisions.
- Define and report on KPIs such as MQLs, SQLs, pipeline velocity, CAC, and ROI.

### Collaboration & Cross-Functional Partnership
- Partner closely with Sales to align on ICPs, qualification criteria, and SLA between marketing and SDRs.
- Collaborate with Product Marketing on messaging, segmentation, and campaign assets.
- Coordinate with RevOps to ensure a seamless lead handoff and nurture process.

### Team Building & Leadership
- Initially lead as a player-coach—executing directly while laying the foundation for future team growth.
- Oversee external agencies/vendors as needed to augment capacity.
- Recruit, mentor, and develop a high-performing demand generation team over time.

## Who You Are
- 7–15+ years in B2B marketing with deep expertise in demand generation, ideally in a high-growth startup or category-creating company.
- Demonstrated success in designing and scaling demand gen programs with measurable impact on revenue.
- Strong experience with marketing automation, CRM, and sales enablement tools (HubSpot, Salesforce, Gong, Clay, etc.).
- Comfortable working in an early-stage, scrappy environment—figuring things out quickly and independently.
- Passion for using and experimenting with AI-driven marketing tools (e.g. content generation, predictive scoring, chatbots, personalization, etc.).
- Excellent analytical skills and a love for performance metrics.

## Nice-to-Have
- Experience marketing a product that bridges physical + digital industries (hardware, robotics, construction tech, or similar).
- Exposure to account-based marketing (ABM) strategies.
- Previous ownership of field marketing or event-driven demand programs.

## Why You Should Join
- Unlimited vacation policy, a 401k with employer match, reasonable work hours, and flexible schedules.

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