# Product Marketing Manager, Prediction Markets

**Company:** [Coinbase](https://hotfix.jobs/companies/coinbase)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $140k – $165k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Growth Marketing, Customer Segmentation, Quantitative Analysis, Data-Driven Decision Making, Cross-Functional Collaboration, Generative AI, Crypto, Fintech
**Posted:** 2026-06-10

> Own customer voice and lead GTM and growth initiatives for Coinbase's prediction markets product, focusing on sports, politics, and cultural events. Requires 5+ years in trading/crypto or FinTech marketing with strong quantitative skills.

## Job Description

## What you'll do
- Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more.
- Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives.
- Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution.
- Measure and report on the performance of product marketing initiatives to inform ongoing strategy.
- Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions.

## Required Skills and Experience
- 5+ years of marketing experience within the trading/crypto or FinTech space.
- Demonstrated track record of ideating and implementing growth strategies on products.
- Demonstrated track record of creating customer segmentation and insights.
- Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions.
- Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

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**Canonical:** https://hotfix.jobs/jobs/c6225d17-445c-45d1-b40d-612ce134b684