# Senior Product Marketing Manager, Data & AI Solutions

**Company:** [Retool](https://hotfix.jobs/companies/retool)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $192k – $278k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Icp Strategy, Go-to-Market Strategy, AI/ML, Developer Tooling, Data Infrastructure, Persona Messaging, Competitive Intelligence, Messaging Frameworks, B2B SaaS, Field Enablement, Win Case Studies, Demand Generation, Partnerships, Revenue Enablement
**Posted:** 2026-05-14

> Leads data & AI GTM strategy including ICP personas, messaging, competitive positioning, and field enablement for Retool's AppGen platform. Requires 5+ years B2B SaaS product marketing experience with technical depth in AI/ML, developer tooling, or data infrastructure.

## Job Description

## Responsibilities

**ICP & Persona Strategy**
- Define and maintain data & AI ICP personas, value propositions, use cases, and segment-specific messaging
- Lead quarterly industry research across all ICPs and synthesize findings into actionable GTM intelligence

**Messaging, Enablement & GTM Assets**
- Develop and maintain messaging, campaign narratives, BDR/DG maps and talk tracks
- Build win case studies and proof points across champion and/or buyer deals
- Create assets for field sellers on active deals and drive them through enablement for scale
- Work with demand gen, content, and enablement to activate messaging and associated GTM motions

**Market, Analyst & Competitive Intelligence**
- Own Retool’s coopetition positioning against code generation and ecosystem tools (including Claude, OpenAI, and others)
- Support the partnerships team with market context, messaging alignment, and partner-facing materials

**Cross-Functional Collaboration**
- Partner with Technical Customer Experience team on messaging support and internal/external deliverables
- Collaborate with partner marketing and revenue enablement on program kickoffs, planning, and execution

## Requirements
- 5+ years of product marketing experience at a high-growth B2B SaaS company, with meaningful time in developer tooling, data infrastructure, or AI/ML
- Demonstrated experience building ICP frameworks, persona-based messaging, and segment-specific GTM strategies
- Technical depth and AI fluency sufficient to understand platform and customer value
- Field credibility—comfortable supporting sellers on active deals and translating complex market dynamics into clear positioning
- World-class writing and communication skills; distill complexity into clarity for technical and business audiences
- Strong affinity for data and operations teams, with working understanding of their tools and ecosystems
- Insatiable intellectual curiosity and genuine interest in AI-native software development space

## Compensation
**Base Salary Range:** $191,500 – $278,300 per year (US)
Additional compensation: equity and/or commission (position-dependent)
Comprehensive benefits: medical, dental, vision, 401(k)

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