# Head of Performance Marketing

**Company:** [Hearth](https://hotfix.jobs/companies/hearth)
**Location:** New York, NY
**Role:** Performance Marketing
**Salary:** $200k – $250k/yr
**Experience:** 5+ years
**Skills:** facebook ads, Google Ads, programmatic advertising, the trade desk, dv360, youtube ads, SQL, Excel, BI Tools, A/B Testing, cro, AI Tools, attribution modeling, landing page optimization, roas optimization
**Posted:** 2026-07-27

> Own Hearth's paid acquisition as a hands-on performance marketing expert, managing Facebook/Google Ads and programmatic channels end-to-end to drive contractor leads with accountability for CAC, ROAS, and lead volume. Requires 5-10 years scaling large paid budgets, deep platform expertise, data-driven optimization, and technical implementation skills.

## Job Description

## Responsibilities
- Own and operate Facebook Ads and Google Ads end-to-end — campaign strategy, audience targeting, bid management, creative testing, budget allocation, and daily optimization.
- Build and scale programmatic display and native campaigns across additional channels (The Trade Desk, DV360, YouTube, Reddit, or wherever contractors spend time).
- Drive lead generation for Hearth's contractor acquisition — every campaign you run feeds directly into the sales pipeline.
- Manage meaningful paid budgets with full P&L accountability — forecast spend, track CAC and ROAS in real-time, and reallocate budget based on what's working.
- Build and optimize landing pages, conversion funnels, and lead capture flows — from ad click to qualified lead.
- Run rigorous A/B tests on creative, copy, audiences, landing pages, and bidding strategies — every dollar is an experiment.
- Set up and maintain conversion tracking, pixel implementation, and attribution infrastructure — know exactly which campaigns drive revenue, not just clicks.
- Build automated reporting dashboards so performance is visible daily, not monthly.
- Leverage AI tools to scale creative production, audience modeling, and bid optimization — use AI to outperform competitors who do this manually.

## Requirements
- 5–10 years running Facebook Ads and Google Ads at scale. Managed $500K+ monthly paid budgets.
- Expert level knowledge of the platforms — not just boosted posts and broad match keywords.
- Performance obsessed. Think in CPL, CAC, ROAS, and LTV — not impressions and reach.
- Hands-on operator. Build campaigns yourself. In Ads Manager daily. Write ad copy, test creative, adjust bids, and troubleshoot tracking issues. Do not manage agencies — you are the agency.
- Data-driven. Pull your own data, build reports, and make budget decisions based on numbers. Comfortable with SQL, Excel/Sheets, and BI tools. Set up attribution and trust your own tracking.
- Creative tester. Test dozens of variations, know what hooks work for different audiences, and can brief a designer or write copy yourself.
- Technical enough. Implement pixels, set up conversion events, troubleshoot tracking issues, integrate with CRMs, and build landing pages.
- Startup speed. Ship fast, learn fast, and don't need a team or an established playbook. Built paid acquisition from scratch at a company.
- Deep expertise in Facebook Ads Manager and Google Ads (Search, Display, YouTube, Performance Max).
- Experience acquiring SMB or contractor/trades customers — know how to reach business owners, not just consumers.
- Background at a vertical SaaS, fintech, or marketplace company (ServiceTitan, Thumbtack, Angi, Housecall Pro, Jobber, or similar).
- Experience with programmatic platforms (The Trade Desk, DV360) beyond Meta and Google.
- Track record scaling lead generation campaigns from $50K/month to $500K+/month.
- Experience with AI tools for creative generation, audience modeling, or bid optimization.
- Landing page and CRO experience — optimized conversion funnels, not just ad campaigns.

## Nice-to-Haves
- Experience with AI tools for creative generation, audience modeling, or bid optimization.

## Similar roles

- [Senior Director, Performance Marketing](https://hotfix.jobs/jobs/76016a7c-ff59-45c4-869d-55cfcf9755de) - Metropolis - Los Angeles, CA - $200k – $245k/yr
- [Director, Performance Marketing](https://hotfix.jobs/jobs/af757c3c-93a6-413c-afa5-1a4dc4d1da75) - Scribe - Remote - $180k – $265k/yr
- [Head of Performance Marketing / Paid Acquisition](https://hotfix.jobs/jobs/b7e2a5a5-6626-496b-8a28-ea1653f5e93b) - Fortuna Health - New York, NY - $250k – $250k/yr
- [Director, Paid Marketing](https://hotfix.jobs/jobs/f4c8c901-475d-48fb-9aad-217017f9fa2d) - Kraken - Remote - $117k – $260k/yr
- [Senior Director of Performance Marketing, Worldwide](https://hotfix.jobs/jobs/6d560203-1df6-4154-9fe3-69668feeb0f1) - Rippling - New York, NY

**Apply:** https://hotfix.jobs/jobs/c57c4082-87fa-487b-ae14-c2ff1d40748d
**Canonical:** https://hotfix.jobs/jobs/c57c4082-87fa-487b-ae14-c2ff1d40748d