# Partner Marketing Manager

**Company:** [Imprint](https://hotfix.jobs/companies/imprint)
**Location:** New York, NY
**Role:** Partnerships
**Salary:** $150k – $200k/yr
**Experience:** 7+ years
**Skills:** Braze, Impact, Awin, Paid Social, Paid Search, Affiliate Marketing, Direct Mail, Transunion, Axiom, Dms
**Posted:** 2026-04-29

> Owns marketing planning, execution, and performance for major co-branded credit card partners. Builds roadmaps, executes campaigns across paid/owned channels, optimizes full-funnel metrics like CAC and LTV, and manages cross-functional relationships. Requires 7-10+ years FinTech growth marketing experience.

## Job Description

## Responsibilities
- Own marketing planning, execution, and performance for major co-branded partners, with accountability for partner growth outcomes
- Build and maintain 12-month marketing roadmaps in partnership with GMs, including quarterly planning and budget allocation
- Design and execute acquisition campaigns across paid channels (**paid social**, **paid search**, **affiliate**, **direct mail**) and owned channels (**lifecycle**, **in-app**, **email**)
- Partner with Lifecycle Managers and analytics to optimize full-funnel performance: application rate, approval rate, activation rate, spend behavior, and retention
- Develop experimentation frameworks and run tests to improve **CAC**, **LTV**, and partner-specific KPIs
- Create audience segmentation, positioning, and messaging strategies that enable creative teams and strengthen partner channel marketing
- Own relationships with external vendors (**affiliate platforms**, **direct mail bureaus**, **media agencies**) and internal cross-functional partners (**product**, **engineering**, **analytics**, **creative**)
- Track and report on key metrics including application volume, approval rate, activation rate, insurance attach, partner revenue, retention, and **LTV**
- Identify gaps in marketing infrastructure or process and drive improvements in campaign deployment speed and quality

## Qualifications
### Required
- 7-10+ years of growth marketing or partner marketing experience in financial services or FinTech, with a track record of launching and scaling products or partnerships
- Deep technical knowledge of marketing workflows across paid and owned channels, including lifecycle campaign deployment through tools like **Braze**
- Experience with **affiliate platforms** (e.g., **Impact**, **AWIN**) and paid acquisition channels (**paid social**, **paid search**)
- Strong analytical skills with experience tracking and optimizing metrics such as **CAC**, approval rates, activation rates, **LTV**, and retention
- Proven ability to build marketing plans, experiment frameworks, and funnel optimization strategies in partnership with cross-functional teams
- Strong relationship-building skills with the ability to represent the company in partner-facing conversations
- Clear communicator who can translate partner objectives into actionable marketing strategies

### Nice to Have
- Growth marketing focus: Experience launching and iterating on performance media campaigns with a strong understanding of **CAC** optimization and **paid media** strategy
- **Direct mail** expertise: Experience deploying pre-screen direct mail or ITA campaigns, working with data providers (**TransUnion**, **Axiom**) and direct mail vendors (e.g., **DMS**)
- Experience working in high-growth startups or scaling marketing programs in resource-constrained environments
- Familiarity with product marketing for new product launches (not just management of existing products)

## Perks & Benefits
- Competitive compensation and equity packages
- Leading configured work computers of your choice
- Flexible paid time off
- Fully covered, high-quality healthcare, including fully covered dependent coverage
- Additional health coverage includes access to **One Medical** and the option to enroll in an **FSA**
- 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
- Access to industry-leading technology across all of our business units

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