# Staff Product Marketing Manager, Consumer

**Company:** [Discord](https://hotfix.jobs/companies/discord)
**Location:** Unspecified
**Role:** Product Marketing
**Salary:** $204k – $255k/yr
**Experience:** 6+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Positioning, Consumer Research, Roadmap Influence, Cross-Functional Collaboration, Data Analysis, Launch Planning, Strategic Storytelling, Growth Marketing
**Posted:** 2026-06-04

> Own go-to-market strategy and positioning for Discord's consumer portfolio including growth, engagement, AI experiences, and platform shifts. Partner with product teams from concept through launch at a 200M+ user scale.

## Job Description

## Responsibilities
- Embed with product teams from early concept through launch: drive user and market research, influence the roadmap, and carry initiatives through to completion.
- Own GTM end to end: build positioning for each initiative and the portfolio narrative; shape in-product experience alongside out-of-product channels.
- Operate with rigor: use data and strategic judgment to prioritize GTM investments; pressure-test positioning and rollout plans; connect initiative results back to product and company goals.
- Elevate the craft: model excellent consumer product marketing at scale with sharp positioning, multi-scenario launch plans, and cross-functional collaboration.
- Drive cross-functional alignment across Product, Engineering, Design, Data, Comms, and Marketing on high-complexity consumer launches.

## Requirements
- 6+ years of product marketing experience on consumer-facing products with a track record of independently owning strategy and launches.
- Ability to think at multiple altitudes: articulate product vision and write tooltip copy.
- Strategic storyteller and operator who connects high-level product vision to detailed GTM execution.
- Deep partnership with product teams: drive user research, influence roadmap decisions, and carry initiatives from strategy through launch.
- Comfortable leading in ambiguous or evolving product spaces, including platform-level changes and first-of-their-kind experiences.
- Experience running multiple high-priority threads, staying adaptable as priorities shift, and leading cross-functionally on high-complexity launches.
- Experience at a scaled consumer product company in social, community, gaming, or entertainment.
- Personal use of Discord or passion for gaming or community platforms.

## Nice-to-Haves
- Experience in growth programs (SEO, top-of-funnel, lifecycle marketing).
- Experience with trust-sensitive, privacy-adjacent, or phased consumer GTM.

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