# Commercialization Manager

**Company:** [Bevi](https://hotfix.jobs/companies/bevi)
**Location:** Boston, MA
**Role:** Product Marketing
**Salary:** $128k – $158k/yr
**Experience:** 3+ years
**Skills:** commercialization, channel marketing, trade marketing, Sales Operations, Product Marketing, gtm execution, npi launch planning, excel modeling, AI Tools, cpg experience
**Posted:** 2026-07-23

> Manager, Commercialization partnering with the Director to execute NPI GTM strategies, channel programs, sales event prep, and field intelligence for Bevi's connected beverage platform. Requires 3+ years in commercialization or related CPG/B2B roles, strong analytical and presentation skills, and comfort with AI tools.

## Job Description

## NPI Commercialization
- Own GTM execution for select NPI programs with oversight from the Director of Commercialization
- Develop launch sell-in strategies, channel-specific positioning, and commercial readiness packages in partnership with Product Marketing, Marketing, and Sales
- Partner with the Product team to ensure commercial requirements are reflected upstream in development decisions
- Track NPI timelines and flag commercial readiness risks — assets, pricing communications, partner sequencing — to the Director ahead of launch dates

## Channel Strategy
- Build and execute commercial strategies for select Bevi's sales channels
- Develop channel-specific Partner programs, initiatives, and commercial calendar
- Serve as the Commercialization point of contact for the select Sales teams

## Sales Event Commercial Prep
- Support commercial prep for major Sales events and trade shows by managing samples, coordinating meeting calendars, and supporting deck creation
- Help build pre-event sell-in playbooks and post-event reviews

## Field Intelligence & Cross-Functional Support
- Assist in authoring the quarterly 'Voice of Channel' brief — collecting Sales and Partner signal from various sales teams and synthesizing it into a structured report for Product, Product Marketing, and Leadership
- Support the Director in maintaining the structured field intelligence cadence across all channels
- Help with portfolio risk inputs, pricing decision support, and Partner program execution as directed

## Requirements
- Bachelor's degree with 3+ years of experience in commercialization, channel marketing, trade marketing, sales operations, or product marketing — preferably in CPG, beverage, or B2B
- Experience supporting new product commercialization processes (Stage Gate, launch planning, sell-in story development)
- Strong analytical skills with proficiency in Excel-based commercial modeling
- Exceptional storytelling and presentation skills — comfortable building decks for Sales, Partners, and executive audiences
- Detail-oriented project execution; ability to manage multiple workstreams simultaneously
- Self-motivated with the ability to thrive in fast-paced, ambiguous environments
- Strong interpersonal and collaborative skills — this function lives on cross-functional trust
- Fluency and comfortability in utilizing AI in day to day work, while recognizing you are still responsible for the end product

## Preferred
- Prior CPG Commercialization, Trade Marketing, or Channel Marketing experience
- Food Service / OOH / AFH channel experience
- Beverage industry background

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