# Director, Product Management

**Company:** [Tatari](https://hotfix.jobs/companies/tatari)
**Location:** San Francisco, CA, Los Angeles, CA, New York, NY
**Role:** Product Management
**Salary:** $200k – $250k/yr
**Experience:** 8+ years
**Skills:** Adtech, Ctv, Programmatic Advertising, Dsps, AI, Machine Learning, Product Roadmapping, Agile Methodologies, Cross-Functional Collaboration, User Research
**Posted:** 2026-03-10

> Leads product strategy and execution for AI-powered media buying and self-serve platforms in TV/CTV advertising. Requires 8+ years AdTech PM experience, 6+ years managing PMs, and deep expertise in programmatic CTV and AI automation.

## Job Description

## Responsibilities
- Lead and scale the Product Management organization responsible for media execution and intelligence across streaming, programmatic, and direct TV—owning the function end-to-end
- Set a clear, unified product vision and roadmap for CTV and TV buying that reflects deep understanding of advertiser, agency, and media operations workflows in a rapidly evolving AdTech landscape
- Drive industry differentiation through AI-powered automation, optimization, and intelligence, translating vision into executable strategy and measurable outcomes
- Own prioritization across initiatives, balancing customer impact, business goals, platform scalability, and technical investment to deliver differentiated TV buying capabilities at scale
- Partner closely with Engineering, Data Science, and Design to deliver reliable, high-quality platforms while maintaining speed and execution rigor
- Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Go-To-Market teams to ensure alignment from strategy through launch and adoption
- Act as a subject-matter leader on CTV, programmatic TV, and media execution—staying ahead of industry trends, competitive offerings, and emerging AI technologies to shape Tatari’s product strategy
- Build, mentor, and develop a high-performing team of Product Managers, fostering strong ownership, accountability, and clear career growth paths

## Qualifications
- **8+ years** of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising; linear TV experience strongly preferred
- Strong background in programmatic platforms (**DSPs**), media execution, and advertising operations, with the ability to translate complex workflows into scalable products
- **6+ years** of people management experience leading Product Managers, with a proven record of developing talent, improving team effectiveness, and delivering results through others
- Demonstrated success leading cross-functional initiatives across engineering, data science, design, and media operations teams with diverse skill sets and seniority levels
- Exceptional communicator and influencer, capable of articulating product vision and roadmap tradeoffs to senior leadership, partners, and customers with clarity and conviction
- Deeply customer-centric, with expertise in uncovering real customer needs, defining strong product requirements, and delivering solutions that create meaningful business and user impact
- Proven partnership with Design to solve complex problems through research, prototyping, and high-quality user experience decisions
- Passion for automation and **AI**-driven innovation, with practical experience applying AI to real-world AdTech workflows in a scalable, production-ready way
- Pragmatic, execution-focused leader who thrives in fast-moving environments and balances innovation with operational excellence

## Benefits
- Total compensation (**$200,000 - 250,000/Annually**)
- Equity compensation
- Health insurance coverage for you and your dependents
- 401K, FSA, and commuter benefits
- $150 monthly spending account
- $1,000 annual continued education benefit
- $500 Newbie Productivity Perk
- Unlimited PTO and sick days
- Monthly Company Wellness Day Off
- Snacks, drinks, and catered lunches at the office
- Team building events
- **Hybrid RTO** of 2 days per week in office

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