# Growth Marketing Lead

**Company:** [Hive](https://hotfix.jobs/companies/hive)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Experience:** 4+ years
**Skills:** Google Ads, LinkedIn, Gdn, SEO, Content Marketing, Email Marketing, Semrush, Moz, Google Search Console, Google Analytics, Go-to-Market Strategy, A/B Testing, Tableau, Google Data Studio, Figma
**Posted:** 2021-01-15

> Owns and scales growth marketing function, developing strategies and optimizing paid/organic campaigns to generate high-quality leads for AI solutions. Requires 4+ years B2B demand gen experience, expertise in ad channels/tools, analytics, and A/B testing.

## Job Description

## Responsibilities
- Own the strategy, development, and optimization of growth marketing campaigns across paid and organic channels to generate awareness and high quality leads for Hive’s best-in-class AI solutions
- Collaborate across a network of internal (product, sales, design) and external (Ad reps) partners to align strategy, tactics, and goals
- Build and manage a continuous experiment pipeline to iterate on audience, creative (both ad + landing page), and channel strategies to unlock new opportunities and incremental improvements on existing campaigns
- Raise the creative bar, working with design as an expert in your channels to incorporate channel best practices, using experience and competitive research to inform approaches
- Measure and report on the performance of growth campaigns against internal targets (which you will set yourself) and competitor benchmarks (where available)
- Extract quantitative and qualitative insights to inform campaign strategy and share insights with other internal teams
- Set OKRs and hold quarterly / annual business reviews with executive stakeholders
- Report on program budget and ROI, and build business cases for increased investments where you can identify and validate new growth opportunities

## Qualifications
- 4+ years experience generating demand for technology products or services, ideally in the B2B/enterprise space
- Expert using various channels (**Google Ads**, **LinkedIn**, **GDN**, **SEO / content marketing**, **email**, **in-product**) and tools (**SEMrush**, **Moz**, **GSC**, etc) to move prospects through the buying journey and generate revenue
- Deep understanding of tracking and attribution (**Google Analytics**, **GTM**) with excellent analytical skills; able to craft actionable insights from complex data
- Mastery of hypothesis-guided optimization and **A/B testing** best practices; can build and prioritize a pipeline of ideas against finite resources
- Good design sense and experience partnering with internal and external creative partners on asset development
- Can thrive autonomously with sound judgment in a self-serve, ambiguous environment to build stakeholder relationships and ensure success of the program
- Biased towards speed - understands the opportunity costs of over documenting and over engineering campaigns in a fast paced, high growth startup environment
- Excellent verbal and written communication skills, able to influence at all levels and match the audience / context

## Nice to have
- Technical background building **ML models**, experience marketing **AI products**, or a passion for **AI technology**
- Experience with website **CMS**, **landing page**, and personalization platforms
- Advanced reporting capabilities (**Tableau**, **Google Data Studio** or others)
- Design and media editing skills (**Figma**, **Adobe Suite**, **Canva**)

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