Brand partnerships & strategy lead
New York, NYOnsite8+ YOE
Summary
Leads Stripe's high-visibility partnerships with Ryder Cup and Premier League, owning strategy, activations, senior relationship management, cross-channel campaigns, and performance measurement to drive global brand growth and sales impact. Requires 8+ years in brand partnerships at high-growth tech firms.
About the role
Responsibilities
- Strategy & portfolio architecture: Define the overarching strategy for our golf and global football platforms. Identify opportunities to expand Stripe’s representation beyond traditional logo placement into deep brand and product-led storytelling.
- Flagship partner management: Lead senior-level ownership of key relationships (e.g., PL clubs, PGA/European Tour). Shape rights development and long-term value creation, ensuring Stripe’s products are integrated to support enterprise storytelling.
- Integrated brand & cross-channel storytelling: Lead the design and execution of multi-channel campaigns that turn partnership assets into world-class narratives. Advocate for creative choices that favor precision and insight over volume and cliché, ensuring our brand presence is as high-craft as our products.
- Cross-functional orchestration: Establish an operating model across Brand, Comms, Field Marketing, Sales, and Product. Ensure partnerships are not siloed but are actively fueling awareness, demand generation and sales goals.
- Commercial negotiation & renewals: Lead strategic input into negotiations to secure differentiated assets. Work with legal and finance to ensure our investments stay ahead of market trends.
- Measurement & optimization: Partner with research and finance teams to establish measurement frameworks that track brand health (awareness/sentiment) and down-funnel outcomes (pipeline impact).
- Autonomy & creative problem solving: Start work from a place of ambiguity, proactively building the "playbooks" that allow these partnerships to scale globally across different regions.
Requirements
- 8+ years of brand partnership or sponsorship marketing experience.
- Proven experience managing high-visibility global sponsorships and significant budgets.
- Demonstrated success in leading senior-level external relationships and cross-functional internal teams.
- Strong communication and influencing skills, with the ability to "quarterback" complex marketing campaigns and partnership deals.
- Experience at a high-growth tech company (FinTech or SaaS preferred).
Ideal Candidate
- Excels in leading and driving large, complex, global campaigns or programs.
- Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs.
- Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders.
- Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution.
- Is a passionate advocate for their users/audiences/customers.
- “Sees around corners”; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance.
- Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies.
- Is agile, iterative, AI-fluent, and comfortable with ambiguity and high growth environments.
Skills
analyticscampaign managementcross-functional collaborationbrand storytellingpaid mediasocial mediapartnership negotiationsponsorship marketingKPIsAI