# Brand Data Strategist
**Company:** [Kalshi](https://hotfix.jobs/companies/kalshi)
**Location:** New York, NY
**Salary:** $120K-$190K
**Experience:** 4+ years
**Skills:** Consumer Insights, Brand Strategy, Marketing Analytics, Market Research, Campaign Measurement, Brand Tracking, Sentiment Analysis, Consumer Research, Audience Segmentation, Creative Testing, SQL, Data Visualization
**Posted:** 2026-06-23
> Own brand measurement, campaign effectiveness, and consumer insights for a fast-growing prediction market platform. Build tracking frameworks, run research, and translate data into marketing strategy recommendations.
## Job Description
## What You'll Do
- Build and own Kalshi's brand measurement and campaign effectiveness framework
- Measure the impact of marketing campaigns across awareness, consideration, engagement, conversion, retention, and brand perception
- Conduct audience and consumer research to identify target segments, messaging opportunities, and creator partnerships
- Design and execute creative testing and concept validation programs before campaigns launch
- Develop and maintain ongoing brand tracking programs, including awareness, consideration, sentiment, and perception metrics
- Monitor brand sentiment, search interest, engagement trends, and consumer feedback across channels
- Analyze campaign, creator, placement, and channel-level performance to identify key drivers of success
- Partner with Data, Growth, and Marketing teams to measure brand lift and understand campaign impact
- Build competitive intelligence programs that track competitor activity, messaging, sponsorships, and market positioning
- Deliver recurring reports, analyses, and strategic recommendations to marketing leadership
- Translate complex data into clear insights that inform creative, media, and marketing strategy
- Build systems that ensure learnings are captured and applied across future campaigns

## What You Bring
- 4–8 years of experience in consumer insights, brand strategy, marketing analytics, market research, or a related field
- Strong quantitative and analytical skills with experience measuring marketing effectiveness
- Experience conducting consumer research, audience segmentation, and insight generation
- Deep understanding of brand measurement, campaign analytics, and marketing performance evaluation
- Ability to synthesize large amounts of data into actionable business recommendations
- Strong communication and storytelling skills
- Understanding of modern marketing, media, internet culture, and social platforms
- Experience working cross-functionally with marketing, analytics, creative, and product teams
- Strong ownership mentality and intellectual curiosity
- Ability to operate independently and proactively identify opportunities

## Bonus
- Experience at a leading consumer brand or top agency
- Experience measuring creator marketing, sponsorships, sports marketing, or brand campaigns
- Familiarity with brand lift studies, consumer panels, survey design, and market research methodologies
- Experience working with consumer technology, fintech, media, sports, or entertainment brands
- Experience with experimentation and creative testing frameworks
- SQL, data visualization, or advanced analytics experience
- Strong understanding of customer behavior and decision-making psychology
- Experience building consumer insights or brand strategy functions from the ground up
**Apply:** https://hotfix.jobs/jobs/brand-data-strategist-at-kalshi-db93ef8b-9c0d-4506-86a4-11fe3ac27bad
**Canonical:** https://hotfix.jobs/jobs/brand-data-strategist-at-kalshi-db93ef8b-9c0d-4506-86a4-11fe3ac27bad