# Country Lead, Business Marketing

**Company:** [Reddit](https://hotfix.jobs/companies/reddit)
**Location:** London, United Kingdom
**Role:** Product Marketing
**Experience:** 7+ years
**Skills:** B2B Marketing, Demand Generation, Digital Campaigns, Account-Based Marketing, Content Marketing, Event Marketing, Product Marketing, Market Research, Thought Leadership, Marketing Operations, Pipeline Generation, Sales Activation, Performance Marketing, Budget Management, Data Analysis
**Posted:** 2026-08-11

> Leads Reddit’s UK B2B marketing strategy for client-direct advertisers, connecting market insight, demand generation, storytelling, events and sales partnership to revenue growth. Requires 7+ years of B2B marketing experience and strong knowledge of the UK advertising landscape.

## Job Description

## Responsibilities

### Build and Lead UK B2B Marketing Strategy
- Develop and deliver an annual UK marketing plan aligned with local business priorities and growth opportunities.
- Define Reddit’s UK market narrative and value proposition, translating global positioning into locally relevant programmes.
- Partner with Sales leadership and Revenue Strategy & Operations to prioritise audiences, categories and opportunities using data.
- Share successful UK programmes and learnings with regional and global teams.

### Drive Demand and Revenue Growth
- Develop integrated, full-funnel marketing programmes supporting customer acquisition, growth and retention across UK advertisers.
- Build demand-generation programmes across events, digital campaigns, partnerships, content and account-based marketing.
- Work with Sales and Marketing Operations to capture, nurture and measure leads.
- Develop messaging and marketing assets for pipeline-generation campaigns and sales activation.

### Turn UK Market Insights Into Action
- Monitor the UK advertising and media landscape, including competitor activity, category trends, advertiser needs and emerging opportunities.
- Translate market intelligence into marketing strategy, sales programmes, messaging and content.
- Partner with Insights teams on UK-specific research, data and thought leadership.

### Create UK-Relevant Stories and Content
- Build local narratives, case studies, category stories and product messaging for UK advertisers.
- Adapt global campaigns for the UK and create market-specific programmes when needed.
- Develop evergreen engagement programmes that deepen advertiser understanding and adoption.
- Partner with Communications and internal leaders to develop UK industry spokespeople.

### Lead UK Industry Presence
- Shape Reddit’s presence across the UK advertising and marketing industry.
- Develop customer-facing activity across industry events, owned events, executive engagements, vertical programmes, acquisition events and strategic partnerships.
- Deliver high-impact experiences that strengthen relationships, create demand and support commercial priorities.
- Measure event and programme contribution to pipeline, customer engagement and business growth.

### Partner With Sales and Cross-Functional Teams
- Act as a strategic marketing partner to UK Sales leadership.
- Coordinate regional and global teams across Product Marketing, Agency Marketing, Insights, Communications and Marketing Operations.
- Represent UK advertiser needs in regional and global planning.
- Build alignment around priorities and high-impact opportunities.

### Own Investment and Performance
- Manage the UK B2B marketing budget and investment plan.
- Define success measures across pipeline contribution, marketing effectiveness, customer growth and product adoption.
- Use performance data and market insight to improve programmes, investment decisions and strategy.
- Communicate progress, opportunities and learnings to UK and regional leadership.

## Requirements
- 7+ years of B2B marketing experience, ideally in technology, digital media, advertising or a related industry.
- Strong understanding of the UK advertising landscape and how brands, agencies and media platforms operate.
- Experience developing and delivering integrated market or regional marketing strategies tied to commercial goals.
- Commercial mindset with the ability to make data-backed decisions and connect marketing activity to pipeline, revenue and customer growth.
- Strong storytelling skills, translating customer, market and product insights into compelling narratives and programmes.
- Comfortable setting strategy while working hands-on to move important work forward.
- Highly collaborative, with experience coordinating specialists across multiple teams.
- Confidence partnering with senior Sales leaders and navigating competing priorities.
- Fluent in English.

## Benefits
- Global benefit programmes supporting workspace, professional development and caregiving.
- Family planning support.
- Gender-affirming care.
- Mental health and coaching benefits.
- Group personal pension scheme with employer match.
- Private medical and dental scheme.
- Income replacement programmes.
- Bike to Work scheme.
- Flexible vacation and paid volunteer time off.
- Generous paid parental leave.

## Similar jobs

- [Senior Product Marketing Manager](https://hotfix.jobs/jobs/d1520e63-65ee-4fbf-9ad1-40ea70df9ce5) - Intercom - Dublin, Ireland
- [Senior Product Marketing Manager](https://hotfix.jobs/jobs/3dbffbb6-b489-4c69-a908-4e1531bf4157) - Intercom - Dublin, Ireland
- [Product Marketing Lead - EMEA](https://hotfix.jobs/jobs/170ae453-6a9d-4c47-95bb-d5d03f9f4a1f) - Vanta - London, United Kingdom
- [Group Product Marketing Manager](https://hotfix.jobs/jobs/8ad98d15-796c-44b1-b344-d41d15bbc5b3) - Vanta - Remote - $201k – $237k/yr
- [Senior Product Marketing Manager](https://hotfix.jobs/jobs/97179a14-d0dd-4008-8c2d-2fad47833a36) - Talkiatry - Remote - $160k – $185k/yr

**Apply:** https://hotfix.jobs/jobs/bffecab1-7069-4305-9185-128d20316a71
**Canonical:** https://hotfix.jobs/jobs/bffecab1-7069-4305-9185-128d20316a71