# Senior Brand Marketing Lead

**Company:** [Reddit](https://hotfix.jobs/companies/reddit)
**Location:** New York, NY
**Role:** Brand Design
**Salary:** $195k – $272k/yr
**Experience:** 10+ years
**Skills:** B2B Marketing, brand marketing, Partnerships, co-marketing, campaign development, Positioning, messaging, creative briefs, brand metrics, revenue strategy, investor relations, advertising
**Posted:** 2026-08-05

> Build and scale Reddit’s B2B brand marketing programs, partnerships, and advertiser-facing campaigns. The role requires at least seven years of relevant experience, strong strategic and creative judgment, and the ability to create repeatable operating models in ambiguous environments.

## Job Description

## Responsibilities

- Build B2B brand and consideration programs that increase awareness, strengthen preference, and improve Reddit’s relevance with advertisers.
- Evaluate and develop B2B2C partnerships, prioritizing strategic fit, audience value, and scalability.
- Build the operating model for emerging programs with Sales, Consumer, Product Marketing, and other teams.
- Define success metrics using brand measures and business outcomes such as revenue.
- Develop investment cases for new initiatives, including strategic rationale, expected impact, resource requirements, and path to scale.
- Strengthen Reddit’s corporate and business reputation with Communications, Investor Relations, and Sales.
- Support international markets with guidance, frameworks, and adaptable campaign assets.

## Requirements

- At least **7 years**, ideally 10+ years, of progressive relevant experience in two or more of the following:
  - In-house experience at a consumer app technology company
  - Advertising agency experience
  - Experience at a B2B brand with a strong growth story
- Builder mindset and comfort operating in ambiguity.
- Strong strategic judgment, including opportunity evaluation, trade-off decisions, and investment cases.
- Exceptional creative judgment and experience developing positioning, messaging, and briefs.
- Experience with co-marketing, partnerships, or advertiser- and agency-facing programs.
- Familiarity with and enthusiasm for Reddit and internet culture.

## Benefits and Compensation

- Comprehensive health benefits
- 401(k) matching
- Home-office workspace benefits
- Personal and professional development funds
- Family planning support
- Flexible vacation and Reddit Global Days Off
- 4+ months of paid parental leave
- Paid volunteer time off
- Base salary range: **$194,600–$272,400 USD**
- Equity in the form of restricted stock units; select positions may also be eligible for commission.

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