# Senior Product Manager - Custom Objects & CRM Data Platform

**Company:** [GoHighLevel](https://hotfix.jobs/companies/gohighlevel)
**Location:** Remote
**Role:** Product Management
**Experience:** 7+ years
**Skills:** Product Management, CRM, Relational Databases, Data Modeling, Entity-Relationship Modeling, APIs, Webhooks, Data Synchronization, Integrations, SQL, Data Mapping, Schemas, Salesforce, HubSpot, Airtable
**Posted:** 2026-09-10

> Own the strategy and roadmap for Custom Objects and the CRM data platform, partnering with engineering and architecture to build scalable data primitives, APIs, integrations, and workflows. Requires 7+ years of product management experience with technically complex platform or data products.

## Job Description

## Responsibilities
- Define product strategy and roadmap for Custom Objects and the CRM data model.
- Build scalable capabilities for custom entities, fields, records, relationships, associations, and permissions.
- Partner with Engineering and Architecture on data models, schemas, APIs, scalability, data integrity, performance, and platform extensibility.
- Extend Custom Objects across workflows, reporting, contacts, companies, opportunities, forms, integrations, AI, and other products.
- Evolve APIs, webhooks, import/export, and synchronization capabilities for external integrations.
- Translate customer requirements into reusable platform primitives.
- Drive the product lifecycle from discovery and technical design through delivery, adoption, and iteration.
- Define success metrics for adoption, usage, API consumption, platform reliability, and customer outcomes.

## Requirements
- 7+ years of Product Management experience.
- Significant experience with platform, CRM, data, developer, infrastructure, or integration products.
- Strong understanding of relational databases, entity-relationship modeling, schemas, metadata, and relationship types.
- Strong understanding of APIs, webhooks, data synchronization, integrations, imports/exports, and data mapping.
- Ability to evaluate data integrity, scalability, performance, backward compatibility, and system-level trade-offs.
- Experience working deeply with Engineering and Architecture on technically complex products.
- Strong product judgment and ability to simplify sophisticated platform capabilities for SMB customers.
- Ability to operate in ambiguous problem spaces and align Product, Engineering, Design, Data, and GTM teams.

## Nice-to-haves
- Experience with CRM platforms such as Salesforce, HubSpot, or Dynamics.
- Experience with flexible data platforms such as Airtable, Notion, or Coda.
- Experience with API or developer platforms.
- Experience with integration or iPaaS platforms such as Zapier, Workato, or Tray.io.
- Experience with database, ERP, CDP, data infrastructure, or systems-of-record products.
- Familiarity with SQL, APIs, data modeling, or integration architecture.

## Similar jobs

- [Senior Product Manager, Product Platform](https://hotfix.jobs/jobs/d110221d-765e-4723-ab79-c35d4fd0eaab) - Okta - Bengaluru, India
- [Senior Product Manager, Data Platform](https://hotfix.jobs/jobs/5b460919-c63a-4eed-9af4-ac363eedad7a) - Okta - Bengaluru, India
- [Senior Product Manager, Fintech](https://hotfix.jobs/jobs/ba666e00-d366-4bf7-a0e4-742c1c547442) - LeafLink - Remote - $115k – $155k/yr
- [Senior Product Manager - AI/ML](https://hotfix.jobs/jobs/b05be6f3-56ef-46bf-b673-13f1d10ab6c1) - Clickhouse - Remote - $170k – $242k/yr
- [Growth Product Lead, Benefits Marketplace & PEO](https://hotfix.jobs/jobs/c67bdad3-267b-4d8e-9fa6-5d4e02234149) - Rippling - Bengaluru, India

**Apply:** https://hotfix.jobs/jobs/bf53850b-3a0f-47e8-acba-5d337c0c31db
**Canonical:** https://hotfix.jobs/jobs/bf53850b-3a0f-47e8-acba-5d337c0c31db