# Director of Growth Marketing

**Company:** [SentiLink](https://hotfix.jobs/companies/sentilink)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $180k – $230k/yr
**Experience:** 10+ years
**Skills:** SEO, aeo, Marketing Analytics, marketing attribution, conversion optimization, Account-Based Marketing, Demand Generation, integrated campaigns, Content Marketing, website optimization, Salesforce, HubSpot, Marketo, ai marketing tools, B2B SaaS
**Posted:** 2026-08-10

> Leads SentiLink’s B2B growth marketing strategy, building integrated campaigns, organic discovery, website conversion, events, and analytics to generate attributable enterprise pipeline and ARR. The player-coach role requires 10+ years of technical B2B marketing experience, demand-generation success, and people leadership.

## Job Description

## Responsibilities
- Own SentiLink's growth marketing strategy and execution, with accountability for generating qualified pipeline and supporting ARR growth.
- Develop and execute an integrated marketing calendar aligned with company priorities, target accounts, product launches, and revenue goals.
- Build end-to-end campaigns by defining objectives, audiences, messaging, creative assets, distribution strategy, and success metrics; optimize based on results.
- Partner with Sales to increase awareness, engagement, pipeline generation, and conversion across priority enterprise accounts.
- Own organic growth strategy, including SEO and answer engine optimization (AEO).
- Lead website evolution through landing pages, content experiences, resource center improvements, and conversion optimization.
- Develop industry event, webinar, executive program, and field marketing strategies that create pipeline and accelerate opportunities.
- Build and own marketing analytics, attribution, and reporting tied to pipeline, revenue, and business impact.
- Translate product capabilities and market insights into compelling campaigns and customer narratives with Product Marketing, Product, and Data Science.
- Recruit, develop, and lead a high-performing team while establishing scalable processes and operating rhythms.
- Evaluate marketing channels, technologies, and AI-enabled tools to improve campaign effectiveness, efficiency, and pipeline generation.
- Partner with executive leadership on go-to-market strategy and long-term growth initiatives.

## Requirements
- 10+ years of B2B marketing experience, including significant ownership of demand generation or growth marketing for enterprise software companies.
- Experience building demand generation programs at growth-stage B2B companies.
- Demonstrated success generating attributable pipeline and revenue.
- Ability to explain campaigns personally built, including objectives, audiences, segmentation, messaging, creative assets, distribution, and performance against pipeline and revenue goals.
- Experience targeting strategic enterprise customers and partnering with enterprise sales organizations.
- Strong experience executing integrated, multichannel campaigns.
- Hands-on SEO and AEO experience, with a perspective on AI's impact on organic discovery.
- Experience owning website strategy, landing pages, content hubs, and conversion optimization.
- Strong analytics and attribution skills connecting marketing investments to pipeline and revenue.
- Demonstrated people leadership.
- B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software background.
- Experience with Salesforce, HubSpot, Marketo, or similar marketing technology platforms.
- Willingness to travel up to 25%.
- Must be legally authorized to work and reside in the United States.

## Nice to Have
- Experience marketing fraud, identity, fintech, cybersecurity, infrastructure software, or adjacent enterprise technology products.
- Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries.
- Experience using AI tools for campaign development, content creation, SEO/AEO, personalization, analytics, and marketing operations.

## Compensation and Benefits
- $180,000–$230,000 base salary, plus equity and benefits.
- Employer-paid group health insurance for employees and dependents.
- 401(k) plan with employer match.
- Flexible paid time off.
- Regular company-wide in-person events.
- Home office stipend.

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