# Senior Software Engineer, Marketing Enablement & Technology

**Company:** [Instacart](https://hotfix.jobs/companies/instacart)
**Location:** Remote
**Role:** Backend Engineering
**Salary:** CA$168k – CA$178k/yr
**Experience:** 5+ years
**Skills:** Python, Snowflake, SQL, ETL, Apache Airflow, dbt, Backend Services, APIs, Data Pipelines, Observability, Google Ads Api, Facebook Ads Api, Snapchat Ads Api, Cloud Cost Optimization, Chaos Engineering
**Posted:** 2026-08-05

> Leads the architecture and delivery of backend services, APIs, and ETL pipelines supporting paid marketing execution and third-party integrations. Requires 5–8 years of software engineering experience, expert Python skills, and deep expertise in data integration and workflow orchestration.

## Job Description

## Responsibilities

- Lead complete projects independently across backend services, APIs, and data pipelines, defining experimentation, development, and rollout strategies across multiple systems with minimal guidance.
- Architect scalable, robust solutions for performance, reliability, and cost efficiency, applying deep technical knowledge to design systems that handle high-throughput marketing operations.
- Identify and solve deeper underlying problems, designing abstractions that simplify complexity and promote reusability across the codebase.
- Partner with Marketing and Product stakeholders to influence features and requirements and balance complexity, business value, and delivery timelines.
- Mentor junior engineers through code reviews, technical guidance, and onboarding support.
- Improve team productivity through process improvements and automation.

## Requirements

- 5–8 years of software engineering experience with expert-level proficiency in Python for scalable backend services, APIs, and data pipelines.
- Experience leading projects end-to-end, including architecture design, implementation, experimentation, and production rollout.
- Deep expertise with Snowflake, SQL, ETL processes, and workflow orchestration tools such as Airflow and dbt.
- Ability to design for performance, scalability, and robustness, including comprehensive observability through logging, metrics, and tracing.
- Strong product thinking, research skills, and ability to influence product direction and make strategic technical and business trade-offs.
- Excellent communication skills and ability to mentor engineers, drive cross-team alignment, and explain technical concepts to diverse stakeholders.

## Nice-to-haves

- Experience architecting automation frameworks and reusable abstractions.
- Advanced knowledge of Google Ads, Facebook Ads, and Snapchat Ads APIs and conversion tracking at scale.
- Understanding of digital marketing operations and performance marketing KPIs including ROAS, LTV, CAC, and CPA.
- Experience with cloud cost optimization, chaos engineering, and disaster recovery planning.
- Experience managing technical debt and leading legacy-system modernization.
- Knowledge of security-by-design principles and production incident response.
- Experience leveraging AI tools for productivity improvements and contributing to AI-assisted development infrastructure.

## Compensation and Benefits

- Base pay range: **CAN$168,000–$177,500 CAD**.
- Eligible for a new-hire equity grant and annual refresh grants.
- Benefits are provided according to the employee’s work location.

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