# Manager, Integrated Marketing

**Company:** [GoHighLevel](https://hotfix.jobs/companies/gohighlevel)
**Location:** Dallas, TX
**Role:** Product Marketing
**Salary:** $121k – $147k/yr
**Experience:** 8+ years
**Skills:** Highlevel, AI Tools, CRM, Marketing Analytics, Campaign Management, A/B Testing, Project Management, Lifecycle Marketing, Marketing Automation, Direct Response Marketing
**Posted:** 2026-05-29

> Lead and mentor a high-performing integrated marketing team, driving strategic marketing initiatives across various channels. This role focuses on leveraging AI tools and data-driven insights to optimize campaign performance and customer journeys within the HighLevel ecosystem.

## Job Description

## What You’ll Be Doing

### Integrated Campaign Management

Lead and oversee integrated marketing campaigns across acquisition, lifecycle, retention, and customer engagement initiatives.

You will:

* Build, lead, and mentor a high-performing integrated marketing team while remaining hands-on in driving strategic marketing initiatives across lifecycle marketing, funnels, webinars, customer journeys, and growth programs. Serve as a key strategic marketing leader, leveraging strong direct response marketing experience to help scale HighLevel’s trial growth and customer acquisition efforts.
* Align campaign messaging, offers, creative assets, and customer journeys across channels
* Lead or co-lead, in partnership with the Sr. Director for go-to-market initiatives, launches, promotions, and recurring campaign programs.
* Partner cross-functionally to ensure campaigns are delivered accurately and on time
* Improve customer journeys from lead generation through conversion and retention
* Ensure campaigns inside HighLevel are organized, scalable, and operationally effective
* Leverage AI tools and AI-driven marketing practices to improve personalization, campaign efficiency, customer targeting, reporting insights, and operational scalability
* Identify opportunities where AI can improve marketing workflows, customer engagement, and campaign performance

You understand how strong leadership, coordination, execution, and AI-enabled marketing contribute to overall business performance.

### HighLevel Platform & Marketing Operations

Serve as a key operational and strategic leader for marketing execution inside the HighLevel ecosystem.

You will:

* Build, manage, and optimize workflows, automations, funnels, pipelines, forms, and nurture systems in HighLevel
* Support CRM management, segmentation, campaign setup, and customer communication flows
* Partner with technical marketing and operations teams to troubleshoot issues and improve processes
* Help maintain campaign quality, tracking accuracy, and reporting visibility
* Identify opportunities to improve automation, operational efficiency, and customer experience
* Support adoption of operational best practices and scalable systems
* Explore and implement AI-assisted marketing tools and workflows where appropriate to improve execution quality and efficiency

Strong hands-on experience in HighLevel and a strong understanding of AI-enabled marketing operations are required for success in this role.

### Campaign Performance & Optimization

Lead campaign analysis and continuous improvement efforts across marketing programs and customer journeys.

You will:

* Track campaign performance across engagement, conversion, retention, and funnel metrics
* Analyze customer behavior and performance data to identify optimization opportunities
* Support A/B testing and experimentation across messaging, offers, workflows, and customer experiences
* Partner with growth and creative teams to improve campaign effectiveness
* Use data, automation, and AI-driven insights to inform marketing decisions
* Contribute ideas that improve customer engagement, campaign performance, and operational execution

You are comfortable using both data and AI-powered insights to guide decisions while maintaining execution speed and quality.

### Team Leadership & People Management

Lead, support, and develop a collaborative, high-performing integrated marketing team.

You will:

* Manage, coach, mentor, and support team members across campaign execution and marketing operations
* Provide clear direction, accountability, prioritization, and performance expectations
* Help team members develop their marketing, operational, and strategic capabilities
* Create a culture of ownership, collaboration, continuous learning, and strong execution
* Support workload management, resource planning, and execution prioritization across initiatives
* Conduct regular check-ins, provide feedback, and support employee growth and development
* Foster a team culture that embraces innovation, experimentation, adaptability, and AI-driven marketing evolution

You understand that strong team leadership is critical to delivering scalable and effective marketing outcomes.

### Cross-Functional Collaboration

Work closely with creative, growth, operations, product, and technical marketing teams to support integrated campaign execution and business goals.

You will:

* Coordinate with internal stakeholders to ensure marketing initiatives remain aligned and on schedule
* Improve communication and workflow coordination across teams
* Support campaign planning, project management, and execution tracking
* Ensure customer-facing experiences remain consistent across channels and touchpoints
* Contribute to process improvements that help teams execute more efficiently

You are highly collaborative and know how to keep projects and people moving forward in fast-paced environments.

## What You’ll Bring

* Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
* Overall 8+ years of experience, including 5+ years in integrated marketing, lifecycle marketing, campaign management, marketing operations, or related areas
* 2+ years of people management experience with responsibility for leading, coaching, or mentoring marketing team members
* Strong hands-on experience working within the HighLevel ecosystem
* Experience building and managing funnels, automations, CRM workflows, nurture campaigns, AI-assisted marketing programs, and customer journeys in HighLevel
* Strong understanding of AI tools and how AI can be leveraged within modern marketing operations, lifecycle marketing, personalization, analytics, and campaign optimization
* Experience managing integrated marketing campaigns across email, SMS, paid media, webinars, and funnel-based marketing
* Familiarity with marketing analytics, campaign reporting, conversion optimization, and AI-driven performance insights
* Strong organizational, communication, stakeholder management, and project management skills
* Ability to manage multiple projects, priorities, deadlines, and team deliverables in fast-paced environments

### Preferred Experience

* Experience working in agency, SaaS, coaching, or high-growth business environments
* Familiarity with direct response or performance marketing concepts
* Experience supporting launches, webinars, promotions, or recurring campaign programs
* Exposure to marketing operations, attribution, or customer lifecycle strategy
* Experience collaborating with creative and technical marketing teams
* Exposure to AI-enabled marketing tools, automation platforms, content generation tools, or AI-assisted customer engagement strategies

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