# Head of Marketing

**Company:** [Circleback](https://hotfix.jobs/companies/circleback)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $150k – $210k/yr
**Skills:** Growth Experiments, Brand Positioning, Content Marketing, Data Analysis, User Journey Mapping, Retargeting, Lead Capture, Partnerships, Paid Marketing, Organic Marketing
**Posted:** 2026-04-01

> Owns full marketing function at early-stage AI startup, driving awareness, growth experiments across channels, brand positioning, and automated systems to convert attention into customers. Leverages data and user insights for scalable results; prior full marketing ownership required.

## Job Description

## Responsibilities

- Find creative, scrappy ways to get Circleback in front of more people through distribution
- Build and run growth experiments across channels (paid, organic, community, partnerships, content) with a bias toward what scales
- Drum up buzz for product launches–coordinate releases, build anticipation, and make sure the right people know
- Define and own Circleback's brand positioning and messaging consistently everywhere
- Map the user journey from first touch to company-wide deployment, identify drop-offs, and work with the team to fix
- Set up automated growth systems (retargeting, intent-based lead capture, website conversion tools)
- Dig into product and user data to inform targeting, what's working, and opportunities
- Explore sales-assisted motions for expanding within companies
- Work with contractors or agencies for design, ads, or specialized work

## Requirements

- Owned the full marketing function at an early-stage company
- Comfortable with brand and positioning work, running experiments, building automations, and data analysis
- Move fast, resourceful, self-directed
- Strong opinions on good marketing, held loosely based on results
- Can write well, think clearly about positioning, make a product feel unique
- Strong sense of taste and attention to detail for brand presentation

## Similar roles

- [Director of Growth](https://hotfix.jobs/jobs/68590cda-fc68-498b-9967-7c78b8e76165) - Muck Rack - Remote - $150k – $180k/yr
- [Director, Growth Marketing - Commercial](https://hotfix.jobs/jobs/6e0233aa-50ac-4e55-86c4-59a53851f1ff) - Skydio - San Mateo, CA - $150k – $220k/yr
- [Head of Growth](https://hotfix.jobs/jobs/fcad2361-8eb5-496c-b3d5-a7840569989b) - Usul - San Francisco, CA - $150k – $200k/yr
- [Head of Growth & Integrated Marketing](https://hotfix.jobs/jobs/dab72bca-8363-4342-b1fc-e7548ee64616) - Semgrep - San Francisco, CA - $151k – $189k/yr
- [Head of Growth](https://hotfix.jobs/jobs/1fec5b9d-a69a-42fd-b989-4643be606c83) - Neon Health - San Francisco, CA - $152k – $178k/yr

**Apply:** https://hotfix.jobs/jobs/bdbbbd10-38a7-4466-804a-cb8fb864ad96
**Canonical:** https://hotfix.jobs/jobs/bdbbbd10-38a7-4466-804a-cb8fb864ad96