# Product Marketing Manager, Apps and Ecosystem

**Company:** [Stripe](https://hotfix.jobs/companies/stripe)
**Location:** San Francisco, CA, Seattle, WA, New York, NY
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Competitive Positioning, Marketplace Marketing, Ecosystem Marketing, B2B SaaS, Developer Marketing, Positioning Frameworks, Battlecards, Demand Generation, AI Tools, Cross-Functional Collaboration
**Posted:** 2026-05-11

> Owns positioning, messaging, and GTM strategy for Stripe's Apps Marketplace and partner ecosystem. Defines value propositions, builds competitive frameworks, and collaborates cross-functionally with Product, Partnerships, and Sales. Requires 5-7 years experience in product/platform marketing.

## Job Description

## What you’ll do

- Own the positioning, messaging, and go-to-market strategy for **Stripe Apps, Marketplace** and broader partner ecosystem.
- Define the value proposition of the Marketplace and broader ecosystem for developers, customers, partners, and internal teams — with clear messaging for both supply (partners building on Stripe) and demand (users adopting solutions).
- Build messaging and competitive positioning frameworks that show how our ecosystem extends Stripe's core products and differentiates us vs. alternatives.
- Partner with Product, Partnerships, PMM, and Partner Marketing to launch new Apps and Marketplace categories and ecosystem solutions — ensuring they're woven into product launches and big moments (Sessions, Tour, announcements).
- Develop **GTM playbooks**, solution briefs, pitch decks, and battlecards so field teams can sell ecosystem and Marketplace solutions.
- Collaborate with Partner Marketing on case studies, demand gen, and narratives that showcase ecosystem adoption and network effects.
- Track adoption patterns, benchmark against competitors, and provide insights to product and partnerships teams on where to invest. Engage Analyst Relations to elevate Stripe's ecosystem visibility externally.

## Who you are (Minimum requirements)

- **5-7 years** of relevant work experience spanning product marketing, platform/ecosystem marketing, partner marketing, or product management.
- At least **3-5 years** of marketing or go-to-market experience in a **B2B SaaS** or platform environment.
- Experience positioning and marketing a **marketplace**, ecosystem, or platform product.
- Experience working cross-functionally with product, partnerships, and sales teams.
- Experience developing positioning frameworks, competitive analysis, and **GTM strategies**.

## Preferred qualifications

- Experience marketing a **developer-facing marketplace** or app ecosystem.
- Familiarity with partner program structures and how marketplaces drive distribution and adoption.
- Experience working with the startup founder or **developer** audience.
- Background in **payments**, **fintech**, or infrastructure platforms.

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