# Lifecycle Marketing Manager

**Company:** [Chime](https://hotfix.jobs/companies/chime)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $139k – $181k/yr
**Experience:** 5+ years
**Skills:** Lifecycle Marketing, Growth Marketing, segmentation, Email Marketing, push notifications, sms marketing, in-app messaging, A/B Testing, Marketing Analytics, braze, Looker, personalization, CRM
**Posted:** 2026-08-03

> Owns full-funnel lifecycle marketing strategy and personalized campaigns across email, SMS, push, and in-app channels to drive activation, retention, revenue, and member lifetime value. Requires 4–6+ years of lifecycle or growth marketing experience, strong experimentation and analytical skills, and cross-functional collaboration.

## Job Description

## Responsibilities

- Own full-funnel lifecycle strategy, from top of funnel through activation and long-term retention, building targeted campaigns that drive growth, revenue, and member lifetime value.
- Define segments and translate them into targeted, personalized campaigns across owned channels, including push, in-app, email, and SMS, while connecting them with the broader member experience.
- Generate data-driven hypotheses and run experiments to optimize evergreen lifecycle campaigns and transactional communications.
- Partner with Analytics to measure impact, share findings, and develop next steps.
- Develop and steward channel guidelines and governance to preserve the quality and integrity of the communications ecosystem.
- Collaborate with Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM, and other cross-functional partners on shared strategies and initiatives.

## Requirements

- **4–6+ years** of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization through measurement.
- Growth-oriented, business-first mindset with the ability to connect revenue, lifetime value, the full funnel, owned channels, and the broader member experience.
- Proven experience building segments and managing successful campaigns across email, push, SMS, and in-app messaging.
- Strong experimentation skills, including A/B testing and using results to determine what to scale.
- Strong analytical skills and experience with data-driven marketing and performance analysis.
- Ability to work cross-functionally, collaborate with diverse stakeholders, and exercise significant independent judgment.
- Experience with key marketing platforms, including **Braze** and **Looker**.
- Self-starter mindset with adaptability, critical thinking, and the ability to develop creative solutions with limited resources.

## Nice to Have

- Experience using AI tools.

## Compensation and Benefits

- Base salary: **$139,000–$181,000**.
- Full-time employees are eligible for a bonus, competitive equity package, and benefits.
- Benefits include backup child, elder, and pet care; subsidized commuter benefits for eligible employees; comprehensive health, financial, and wellbeing benefits; generous vacation and company-wide paid days off; an annual wellness stipend; paid parental leave; and family planning reimbursement.

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