# Principal Product Manager, Reporting and Measurement

**Company:** [Tatari](https://hotfix.jobs/companies/tatari)
**Location:** New York, NY, Los Angeles, CA, San Francisco, CA
**Role:** Product Management
**Salary:** $175k – $225k/yr
**Experience:** 6+ years
**Skills:** Product Management, Data Analytics, Data Visualization, etl pipelines, Data Modeling, Machine Learning, Generative AI, User Research, Agile, nielsen one, audience measurement, brand lift metrics
**Posted:** 2026-07-28

> Principal Product Manager owning the roadmap for Intuitive Reporting and advanced measurement at Tatari. Define and deliver data-heavy analytics products using ML/GenAI, ETL pipelines, and visualization to prove full TV ad impact (brand, audience, upper-funnel metrics) beyond basic conversions. Requires 6+ years PM experience in customer-facing data products.

## Job Description

## Responsibilities
- Manage the entire product life cycle from ideation to prototyping, testing, design, launch, and post-launch analytics, under the guidance of senior team members.
- Collaborate with stakeholders including engineering, media-buying, data science, sales, marketing, and client management.
- Help define the company’s short- and long-term product roadmap by translating vision into specific product solutions.
- Provide thought leadership, management, and execution for data initiatives to drive results for TV advertisers.
- Understand customer requirements and synthesize product features to prove the full impact of TV marketing campaigns, balancing current capabilities with future plans.
- Monitor industry trends, competition, and position Tatari’s products accordingly.

## Qualifications
- 6+ years of product management experience, with emphasis on customer-facing data & analytics products (bonus for advertising or marketing technology).
- Proven ability to thrive in high-ambiguity environments.
- Passion for features leveraging data, analytics, and ML/GenAI; strong analytics sense to extract signals from large datasets and build stories through data visualization.
- Experience partnering with Design via user research and product design to address customer needs.
- Strong communicator with excellent people skills for interacting with teams, clients, and vendors; ability to present roadmaps compellingly to senior leadership.
- Success in developing high-leverage, hard-to-copy features that delight customers and grow the business.
- Strong in customer obsession, Agile, user stories, written/verbal communication, organization, and problem-solving.
- Hands-on experience specifying and shipping products on ETL and calculation pipelines; comfortable with pipeline design, data modeling, batch vs. real-time tradeoffs, and end-to-end metric computation.
- Familiarity with audience and reach measurement (e.g., Nielsen ONE, cross-platform reach/frequency, deduplicated audience metrics, incremental reach).
- Understanding of TV/advertising measurement beyond direct-response (CPA/ROAS): brand lift, upper-funnel, audience-based metrics, including modeling and limitations.

## Nice-to-Haves
- Expertise in data pipelines, data science-driven analytics, and data visualization/storytelling.
- Ability to discuss novel DS techniques for big data problems and design choices for intuitive presentation.

## Compensation & Benefits
- Total compensation: $175,000 - $225,000 + Equity
- Health insurance for you and dependents
- 401K, FSA, and commuter benefits
- $150 monthly spending account
- $1,000 annual continued education benefit
- $500 Newbie Productivity Perk
- Unlimited PTO and sick days
- Monthly Company Wellness Day Off
- Snacks, drinks, catered lunches, team building events
- Hybrid: 2 days per week in office

## Similar roles

- [Principal Product Manager: Talent Acquisition & Management Applications](https://hotfix.jobs/jobs/33582e3d-3032-449e-838b-41231e85ab30) - Twilio - Remote - $171k – $252k/yr
- [Principal Product Manager, Enterprise Commerce Platform](https://hotfix.jobs/jobs/8af3cf1f-3b99-40a9-a572-b99b008a0284) - Twilio - Remote - $171k – $252k/yr
- [Principal Product Manager](https://hotfix.jobs/jobs/47a0b493-43e8-4def-bb87-a304675ed483) - Twilio - Remote - $171k – $252k/yr
- [Principal Product Manager, API Platform](https://hotfix.jobs/jobs/5af84814-91ec-4866-8a63-79053a9517ca) - Shippo - Remote - $179k – $243k/yr
- [Principal Product Manager - AI Models](https://hotfix.jobs/jobs/382a555c-db17-4c5f-a7ce-4a1ec7c93c7b) - PointClickCare - Remote - $170k – $189k/yr

**Apply:** https://hotfix.jobs/jobs/bb13591a-f803-48c6-bbe3-8cd960ef04c1
**Canonical:** https://hotfix.jobs/jobs/bb13591a-f803-48c6-bbe3-8cd960ef04c1