# Influencer Marketing Manager

**Company:** [Replit](https://hotfix.jobs/companies/replit)
**Location:** Foster City, CA
**Role:** Product Marketing
**Salary:** $136k – $170k/yr
**Experience:** 6+ years
**Skills:** Youtube, TikTok, Instagram, X, LinkedIn, AI Tools, Video Production, Social Media Marketing, Content Creation, Negotiation
**Posted:** 2026-06-02

> Replit is seeking an Influencer Marketing Manager to own their influencer and creator program end-to-end. This role involves defining strategy, building playbooks, recruiting creators, and collaborating cross-functionally to drive user acquisition and brand awareness.

## Job Description

## What You'll Do
* Own the influencer strategy end to end: Define Replit's influencer and creator program — tiers, categories, target audiences, platform prioritization, and campaign objectives
* Build the full influencer playbook: sourcing criteria, outreach cadences, contract frameworks, content briefs, approval workflows, and evergreen vs. campaign-specific activation models
* Recruit and manage a creator roster: identify, vet, and cultivate ongoing relationships with creators across YouTube, TikTok, Instagram, X, and emerging platforms — from nano to top-tier
* Content collaboration: brief creators effectively, review content for accuracy and brand alignment, and build feedback loops that improve creator output over time
* Cross-functional coordination: work across marketing, comms, product, sales, and legal to move fast while ensuring accuracy, timing, and risk control
* Community and ecosystem relationships: identify rising voices, build relationships before you need them, and position Replit as the platform creators in the AI space want to be associated with

## Required Skills & Experience
* 6+ years of influencer or creator marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building programs that drove measurable business results
* Existing relationships with creators, influencers, or community leaders in the AI, developer, or consumer tech space
* Deep platform fluency across YouTube, TikTok, Instagram, X/Twitter, and LinkedIn — you understand what works organically on each and how creator content differs from brand content
* Strong negotiation and partnership instincts: you've structured deals ranging from gifting to six-figure paid campaigns and know how to protect the brand while giving creators creative room
* Elite creative judgment: you can write a compelling brief, spot a bad take before it goes live, and know when to let a creator go off-script
* Comfort operating in ambiguity and moving fast — you don't need a 10-slide deck to start a relationship or launch a campaign
* AI-native with genuine curiosity about agentic AI tools and hands-on experience using them to scale your workflow
* Experience managing rapid response: you've dealt with creator issues or social media crises and know how to stay calm and strategic under pressure

## Bonus Qualifications
* Short-form video production experience or background working with video-first creators
* A meaningful social media following of your own
* An active Replit builder — you've shipped something with the product
* Experience at a B2C tech startup: you know what it means to build with constraints and high stakes
* Based in or able to relocate to the San Francisco Bay Area

## Full-Time Employee Benefits Include:
* 💰 Competitive Salary & Equity
* 💹 401(k) Program with a 4% match (US Only)
* ⚕️ Health, Dental, Vision and Life Insurance
* 🩼 Short Term and Long Term Disability
* 🚼 Paid Parental, Medical, Caregiver Leave
* 🏝 Flexible Time Off (FTO) + Holidays
* 🚗 Commuter Benefits (In-Office Only)
* 📱 Monthly Wellness Stipend
* 🧑‍💻 Autonomous Work Environment
* 🖥 In Office Set-Up Reimbursement (In-Office Only)
* 🚀 Quarterly Team Gatherings
* ☕ In Office Amenities (In-Office Only)

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