# Product Manager, Growth

**Company:** [AirOps](https://hotfix.jobs/companies/airops)
**Location:** San Francisco, CA, New York
**Role:** Product Management
**Experience:** 5+ years
**Skills:** SQL, A/B Testing, Optimizely, Posthog, Statsig, Amplitude, Metabase, SEO, Figma, Git, Cursor, Bolt, Claude Code
**Posted:** 2025-09-28

> Owns the product-led growth engine for AirOps, managing acquisition, onboarding, activation, and retention funnels for content teams in B2B SaaS. Requires 5+ years in product management with growth/PLG focus, strong analytics including SQL, and A/B testing expertise.

## Job Description

## Key Responsibilities
- Own the acquisition, onboarding, and activation funnel for AirOps, targeting content leaders and teams across mid-market and enterprise.
- Build and execute a product-led growth roadmap that balances quick wins with scalable bets tied to revenue impact.
- Design and run experiments across signup, packaging, onboarding flows, templates, prompts, in-product education, and lifecycle messaging.
- Create new growth loops such as shareable audit reports, scorecards, and template galleries that attract qualified teams and encourage word of mouth.
- Work closely with Growth and Marketing on self-serve acquisition programs, content diagnostics, and AEO/SEO-friendly experiences that attract high-intent users.
- Collaborate with Engineering and Design to scope, deliver, and iterate quickly, maintaining a high bar for usability and reliability.
- Align with Sales and Customer Success on trial-to-paid motions, PQL definitions, routing, and in-product moments that support sales-assisted conversions.

## Qualifications
- 5+ years in Product Management with 2+ years focused on growth or PLG in B2B SaaS.
- Track record improving activation and early retention for complex products, ideally used by content, SEO, or editorial teams.
- Proficiency in A/B testing and feature flagging tools such as **Optimizely**, **Posthog**, or **Statsig**.
- Strong analytics skills, including comfort with **SQL** and product analytics platforms like **Amplitude**, **Posthog**, or **Metabase**.
- Experience building onboarding systems, in-product guidance, and lifecycle programs that shorten time-to-value.
- Familiarity with content operations, **SEO**, and AI search dynamics, including how teams identify content gaps and measure off-site and on-site impact.
- Clear, concise communication and the ability to influence cross-functional partners and leadership with data and narrative.
- Fluency with modern prototyping tools (e.g. **Cursor**, **Bolt**, **Claude Code**) and comfort with design/collaboration environments like **Figma** and **Git**.
- Bias for action and comfort operating in a fast-moving environment where priorities evolve with new insights.

## Benefits
- Equity in a fast-growing startup
- Competitive benefits package tailored to your location
- Flexible time off policy
- Parental Leave

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