# Senior Growth Marketing Manager

**Company:** [Bilt Rewards](https://hotfix.jobs/companies/bilt)
**Location:** New York, NY
**Role:** Growth Marketing
**Salary:** $120k – $150k/yr
**Experience:** 6+ years
**Skills:** Meta Ads, Tiktok Ads, Reddit Ads, Pinterest Ads, Snapchat Ads, Audience Targeting, Lookalike Modeling, Retargeting, Creative Testing, Budget Management, Roas Optimization, Cac Analysis, AI Tools, Performance Reporting
**Posted:** 2026-06-18

> Own paid social strategy and execution across Meta, TikTok, Reddit, Pinterest, and Snapchat. Manage multi-million dollar budgets with accountability for CAC, ROAS, and LTV:CAC while building full-funnel campaigns.

## Job Description

## Responsibilities
- Own day-to-day strategy and execution across Meta, TikTok, Reddit, Pinterest, and Snapchat, spanning both B2C and B2B campaigns
- Manage a multi-million dollar paid social budget with full accountability for CAC, ROAS, CPL, and LTV:CAC
- Optimize budget allocation across channels and report performance weekly and monthly to growth marketing leadership
- Architect full-funnel campaigns across awareness, acquisition, and member engagement, tailored to each channel's audience and creative formats
- Build and refine audience strategy across first-party data, lookalikes, retargeting, and suppression logic
- Partner with the in-house creative team to brief, test, and iterate ad creative across static, video, UGC, and influencer-whitelisted formats
- Leverage AI tools (Claude or equivalent) daily across creative analysis, audience work, reporting, and campaign management
- Surface and pursue new channels and testing opportunities as priorities and budget allow

## Requirements
- 6+ years of hands-on paid social experience with direct in-platform fluency across Meta and TikTok at minimum
- Track record managing multi-million dollar paid social budgets with measurable impact on customer acquisition
- Deep fluency in audience architecture: first-party data, lookalike modeling, retargeting
- Strong creative instincts — brief well, evaluate sharply, and drive iteration at pace
- AI fluency — use Claude or equivalent every day
- Data-minded by default — live in dashboards, build performance models, and translate findings into clear recommendations
- Comfortable working autonomously and collaboratively across marketing, creative, data, and product teams
- Strong written and verbal communicator

## Nice to Have
- In-platform experience with Reddit, Pinterest, and Snapchat
- Experience with fintech, consumer loyalty, rewards, or marketplace products
- Experience scaling paid social programs from early-stage to mature, multi-channel operations

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