# Performance Marketing Manager, Paid Social & EMEA Growth

**Company:** [Decagon](https://hotfix.jobs/companies/decagon)
**Location:** San Francisco, CA
**Role:** Performance Marketing
**Salary:** $160k – $210k/yr
**Experience:** 5+ years
**Skills:** paid social, linkedin ads, Meta Ads, reddit ads, ABM, attribution modeling, Demand Generation, gdpr compliance, Clay
**Posted:** 2026-07-28

> Own and scale Decagon's paid social advertising (LinkedIn, Meta, Reddit) with initial focus on building out EMEA programs. Partner with regional sales to align spend to pipeline, own attribution to revenue, run experiments, and flex into ABM/email/landing pages as needed. Requires 5+ years paid social experience at scale plus EMEA program experience.

## Job Description

## Responsibilities
- Own paid social end-to-end: Run LinkedIn, Meta, X, and emerging platforms from creative brief through launch, optimization, and reporting. Accountable for efficiency and output across the full paid social budget.
- Scale spend into EMEA: Stand up and grow a paid social motion in EMEA from its current early stage. Adapt targeting, creative, and budget pacing to local buying behavior, currencies, and compliance requirements (GDPR and beyond).
- Align spend to sales opportunity: Partner with EMEA sales leadership to ensure budget allocation tracks where the actual pipeline opportunity is by market and segment.
- Build the attribution story: Own how paid social spend connects to pipeline and revenue by market and channel. Bring data-backed point of view on what's working.
- Test and systematize: Run structured experiments across creative, audiences, and channels, and turn what works into repeatable playbooks.
- Flex into adjacent demand gen: Support EMEA-specific ABM, landing pages, and email work as needs come up, in partnership with the broader demand gen team.

## Requirements
- 5+ years in performance marketing with a clear specialization in paid social (LinkedIn, Meta, Reddit, TikTok, or similar) rather than search.
- Managed paid social budgets at meaningful scale (six-figure+ monthly spend) and can speak to allocation across campaigns, audiences, and markets.
- Have run or scaled paid social programs in EMEA specifically—different currencies, buying behaviors, compliance considerations (GDPR, etc.), and local nuances in creative and targeting.
- Analytical and comfortable owning your own attribution story: connecting spend by market/channel to pipeline and revenue, not just CTR and CPL.
- Used to working cross-functionally with regional sales teams to align spend with where the pipeline opportunity actually is.
- Can flex beyond paid social into adjacent demand gen work (ABM, landing pages, email) when EMEA-specific needs call for it.
- Thrive in a fast-paced startup environment, where you're expected to take ownership, move quickly, and learn as you go.

## Nice-to-Haves
- Experience with Clay or similar audience-building tools and comfortable building and iterating on paid audiences.
- Have stood up a paid social program in a new region from scratch.
- Speak a European language relevant to key EMEA markets (UK, DACH, France, Benelux, Nordics).
- Bring point of view on emerging paid social channels or formats worth testing in EMEA.

## Compensation and Benefits
- Base salary range: $160,000 - $210,000 (from ATS data).
- Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave).
- Medical, Dental, and Vision benefits.
- Life Insurance and Disability Benefits.
- Retirement Plan (e.g., 401K, pension).
- Parental Leave.
- Fertility and family building benefits through Carrot.
- Daily lunches and snacks in the office.

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