# Growth Product Marketing Manager

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Marketing
**Salary:** $144k – $210k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Growth Marketing, Lifecycle Marketing, consumer marketing, Positioning, messaging, funnels, cohorts, experiments, metrics, Cross-Functional Collaboration, Data Analysis, AI Workflows
**Posted:** 2026-07-29

> Growth Product Marketing Manager responsible for translating product-led growth priorities into audience strategies, cross-channel messaging, and go-to-market programs to drive measurable user and revenue growth for ChatGPT and OpenAI products. Requires 5+ years in growth/product marketing with strong skills in positioning, experimentation, and cross-functional execution.

## Job Description

## Responsibilities
- Build the marketing layer across the Growth roadmap: acquisition, access, activation and resurrection, monetization, and the shared Growth Platform.
- Translate product hypotheses into audience insights, positioning, messaging, launch briefs, lifecycle journeys, landing-page narratives, performance creative, and in-product education.
- Maintain an integrated plan that connects the Growth product roadmap to the consumer product marketing calendar across lifecycle, performance, social, creators, partnerships, and brand moments.
- Serve as the subject matter expert across all Growth levers, advising teams across the organization on the most effective ways to integrate Growth into their initiatives.
- Partner with cross-functional teams to design and interrogate the user journey so we can align our external promises with in-product and owned-channel landing, access, onboarding, continuation, and conversion experiences.
- Create audience and market playbooks for new users, high-value, or at-risk cohorts, including where acquisition headroom, access friction, weak Week 1 continuation, churn, or monetization gaps are greatest.
- Turn campaign, lifecycle, research, and product data into clear readouts that improve both marketing execution and future product prioritization.
- Use AI-enabled workflows to increase research, synthesis, briefing, and iteration speed while maintaining judgment, quality, and user trust.

## Requirements
- 5+ years of experience in product marketing, growth marketing, lifecycle marketing, consumer marketing, or a related role; equivalent project experience is welcome.
- Evidence that you can turn customer or market insight into clear positioning, messaging, and practical execution.
- Experience supporting a launch, onboarding journey, lifecycle program, conversion initiative, or growth experiment and learning from the results.
- Comfort working with funnels, cohorts, experiments, and metrics—and knowing when the data does not prove causality.
- Strong cross-functional execution skills and the ability to keep owners, decisions, dependencies, and next steps clear.
- Clear, concise writing and the judgment to adapt one strategic narrative across product surfaces and marketing channels.
- A hands-on operating style: you can structure an ambiguous problem, produce the work, and ask for help at the right moments.
- Curiosity about consumer behavior, empathy for different audiences, and a thoughtful approach to growth, quality, and trust; global or subscription experience is a plus.

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