# Principal Product Manager, Measurement

**Company:** [Applecart](https://hotfix.jobs/companies/applecart)
**Location:** New York, NY
**Role:** Product Management
**Salary:** $210k – $250k/yr
**Experience:** 8+ years
**Skills:** Product Management, Media Measurement, Advertising Technology, Market Research, Data Analytics, Data Visualization, Roadmapping, KPI Tracking, Cross-Functional Collaboration, Enterprise Software
**Posted:** 2026-05-01

> Drive product vision and execution for Applecart's measurement and insights products. Requires 8+ years PM experience, deep expertise in media measurement/ad tech, and strong technical collaboration skills.

## Job Description

## Responsibilities
- Define and build the next generation of Insights & Optimization offerings in collaboration with engineers, data scientists, product managers, and sales/client service leads.
- Own product strategy, business planning, roadmap, and requirements definition.
- Evangelize product solutions with internal teams, clients, and industry partners.
- Collect client feedback via direct and indirect channels and translate into product requirements.
- Collaborate with key clients on implementation strategy and adoption of new features.
- Manage high-visibility product launches and define/track KPIs to measure success.

## Requirements
- 8+ years of experience in a product management role.
- Deep understanding of digital marketing, advertising technology, market research, or similar industry with expertise in media effectiveness measurement.
- Experience rolling out measurement technology solutions to large enterprises or agencies, including end-client reporting and underlying methodology.
- Exceptional technical background with ability to engage in-depth with engineers and understand design tradeoffs.
- Experience working with geographically distributed teams and managing asynchronous communication.
- Ability to thrive in a highly dynamic environment with shifting priorities.
- Strong collaboration and project management skills.
- Ability to tell stories with data, including analytics, data visualization, and communicating actionable insights to all levels.
- BA/BS degree; engineering or technical major preferred.

## Nice-to-Haves
- Experience communicating business impact to C-suite audiences.

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