# Integrated Brand Campaign Lead

**Company:** [Onxmaps](https://hotfix.jobs/companies/onxmaps)
**Location:** Austin, TX, Bozeman, MT, Denver, CO, Minneapolis, MN, Missoula, MT, Portland, OR, Salt Lake City, UT, Seattle, WA
**Role:** Brand Design
**Experience:** 7+ years
**Skills:** Brand Strategy, Integrated Campaign Development, Cross-Functional Leadership, Stakeholder Alignment, Campaign Measurement, Kpi Definition, Budget Management, Agency Management, People Management, Brand Stewardship, Data Analysis, Marketing Measurement
**Posted:** 2026-06-29

> Lead strategy, development, and execution of integrated brand marketing campaigns to build awareness and equity for onX. Manage a Brand Manager, own cross-functional alignment, measurement, budgets, and establish campaign standards as a senior player-coach.

## Job Description

## Integrated Brand Campaign Leadership
- Own year-long integrated brand campaign strategy, narrative expression, and execution that ladders into the one-year integrated brand plan.
- Translate approved brand priorities into cohesive campaign strategies, briefs, channel plans, and go-to-market execution across paid, owned, and earned touchpoints.
- Build and manage campaign workbacks, briefs, decision milestones, launch plans, and post-launch learning loops.
- Ensure campaign work is integrated and sequenced across parent brand and vertical marketing priorities.
- Operate as a player-coach: build strategy, write briefs, manage workbacks, lead meetings, and execute high-priority initiatives.
- Shape integrated brand campaign development as a discipline by establishing planning principles, briefing standards, trade-off criteria, decision frameworks, and operating rhythms.

## Cross-Functional Leadership and Integration
- Serve as senior brand campaign lead across partners including Creative, Vertical Marketing, Business Intelligence, Channel, Public Relations and Communications, Product Marketing, and Operations.
- Align stakeholders around priorities, timelines, trade-offs, and success measures in a matrixed environment.
- Identify where parent-brand campaigns should extend into vertical businesses.
- Operate with a first-team mindset balancing parent-brand goals, vertical needs, and enterprise trade-offs.
- Surface strategic trade-offs early and help teams make timely decisions in ambiguous situations.

## Brand Stewardship and Strategic Support
- Partner with the Brand Director to steward the onX brand across integrated campaigns, ensuring consistent application of brand guidelines.
- Contribute to the annual brand content calendar with the Brand Director and vertical marketing leaders.
- Integrate Access and Stewardship narratives into parent-brand storytelling.
- Identify enterprise-relevant brand and business problems that integrated campaigns can solve and translate into focused priorities.

## Measurement, Optimization, and Business Impact
- Own campaign-level measurement strategy with Data Analytics, Channel, and Marketing Measurement partners; define KPIs, reporting cadences, and learning plans.
- Use data, customer insight, and performance signals to refine creative direction, channel mix, sequencing, and investment recommendations.
- Ensure campaign planning clarifies business relevance including awareness growth, engagement quality, and demand capture.
- Turn campaign results into executive-ready recommendations for optimization and future decisions.

## Budget and Partner Leadership
- Manage integrated campaign budgets across channels and initiatives.
- Lead agency and external partner relationships for campaign development and execution.
- Track budget decisions against priorities, impact, and feasibility.
- Make strategic investment recommendations across the campaign portfolio.

## People Leadership and Capability Building
- Directly manage and develop one Brand Manager, providing direction, coaching, feedback, and accountability.
- Delegate effectively while owning portfolio-level strategy, prioritization, integration, and results.
- Set clear expectations for quality, pace, ownership, and decision-making.
- Act as a multiplier by mentoring others and raising the bar on integrated campaign thinking.

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