# Marketing Technology Lead

**Company:** [Lyft](https://hotfix.jobs/companies/lyft)
**Location:** Toronto, Canada
**Role:** GTM Engineering
**Salary:** CA$129k – CA$161k/yr
**Experience:** 7+ years
**Skills:** HubSpot, Marketo, Pardot, Eloqua, Salesforce, REST APIs, Webhooks, Middleware, Tag Management, Lead Scoring, Lead Routing, Attribution, SQL, Snowflake, Databricks
**Posted:** 2026-09-03

> Own and evolve Lyft’s B2B marketing technology architecture, lead lifecycle systems, integrations, governance, and AI-enabled capabilities. The role requires 7+ years in marketing technology or business systems, deep marketing automation expertise, CRM integration experience, and strong technical leadership.

## Job Description

## Responsibilities
- Own Lyft’s B2B marketing technology stack from solution design through delivery, adoption, support, and ongoing reliability.
- Gather requirements and translate business needs into functional and technical designs.
- Configure and extend HubSpot across workflows, forms, lead scoring, and custom objects; build integrations with CRM, data, web, advertising, and platform systems.
- Own the marketing technology roadmap, architecture, lead and account data model, enrichment and routing logic, tracking and instrumentation, and attribution data capture.
- Manage lead identity, deduplication, scoring, routing, MQL/SQL definitions, and funnel-stage integrity.
- Evaluate and implement AI capabilities for lead scoring, routing, content, and campaign workflows.
- Establish technical standards through design reviews and documentation covering failure states, scalability, and supportability.
- Monitor platform performance and email deliverability, support incidents, lead postmortems, and drive automation.
- Own governance for consent, subscription management, privacy compliance, data quality, and change management.
- Manage the marketing tool portfolio and budget, including evaluation, procurement, contracting, and renewals.
- Serve as technical expert and escalation point; provide technical enablement to partner teams.
- Partner with marketing leaders on prioritization, mentor engineers and contractors, support hiring, and communicate roadmap, risks, tradeoffs, and progress to senior leadership.

## Requirements
- Bachelor’s degree in Business, Information Systems, Computer Science, or a related field, or equivalent practical experience.
- 7+ years of experience in marketing technology, marketing operations engineering, or business systems, including 3+ years leading solution design and delivery.
- 5+ years administering and configuring a B2B marketing automation platform such as HubSpot, Marketo, Pardot, or Eloqua, with an active platform certification.
- Hands-on experience in at least two additional platform categories, such as content management, lead routing, data enrichment, ABM, analytics, or attribution.
- 3+ years of hands-on Salesforce or equivalent CRM experience, plus at least three delivered integrations using REST APIs, webhooks, or middleware.
- Experience with tag management and web or campaign tracking instrumentation.
- Experience leading at least two large, cross-functional marketing technology programs, including a platform implementation or migration.
- Experience providing technical direction to engineers, contractors, or implementation partners.
- Strong understanding of B2B demand generation and lead-to-opportunity workflows, including lead scoring, routing, attribution, and funnel reporting.
- Ability to communicate technical direction and tradeoffs to non-technical stakeholders and present roadmaps and status to senior leadership.

## Nice-to-haves
- Experience with marketing data quality, consent and subscription management, and email and privacy compliance, including CAN-SPAM, CASL, or GDPR.
- Experience with Databricks or Snowflake and SQL.

## Benefits
- Extended health and dental coverage, life insurance, disability benefits, mental health benefits, family-building benefits, child care and pet benefits, and a company-funded Health Care Savings Account.
- RRSP plan with company match.
- Flexible paid time off for salaried team members; hourly team members receive 15 days plus an additional day per year of service.
- 18 weeks of paid parental leave top-up for biological, adoptive, and foster parents.
- Subsidized commuter benefits and Lyft ride credits.

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