# Head of Performance Marketing / Paid Acquisition

**Company:** [Fortuna Health](https://hotfix.jobs/companies/fortuna-health)
**Location:** New York, NY
**Role:** Performance Marketing
**Salary:** $250k – $250k/yr
**Experience:** 4+ years
**Skills:** Performance Marketing, paid search, Google Ads, cac, roas, funnel optimization, A/B Testing, marketing strategy, consumer acquisition
**Posted:** 2026-07-15

> Head of Performance Marketing to own end-to-end DTC paid acquisition strategy for a Medicaid navigation platform, driving high-intent consumer leads at scale through Google Ads mastery, experimentation, funnel optimization, and cross-functional collaboration in a regulated health industry.

## Job Description

## Responsibilities
- Set marketing strategy and execute hands-on in ads accounts and landing pages, owning multiple search campaigns (current and new as we expand).
- Build and optimize the experimentation engine for acquisition, lead quality, and funnel optimization to scale qualified high-intent leads.
- Manage CAC, ROAS, spend against budget, and bid strategies.
- Create and test ad and website copy for a crisis audience; run disciplined single-variable tests.
- Collaborate with growth team on interactive tools and creative hooks.
- Provide data-driven reporting tying strategy changes to specific metrics for operations and senior leadership.
- Architect the full paid search stack, funnel, and DTC brand strategy, including bidding and optimization roadmap.

## Requirements
- 4+ years of experience in performance marketing with increasing ownership and scope.
- Experience marketing to consumers in a regulated industry (health, law, financial services).
- Mastery of paid search (Google Ads, etc.).
- Strong knowledge of full stack marketing strategy.
- Product-oriented mindset; ability to balance enterprise clients and end-user needs.
- High ownership: able to take ambiguous problems and own workflows end-to-end.
- High velocity, energetic, detail-oriented, and focused on driving leads at scale.
- Comfortable with respectful disagreement, humility, and low-ego collaboration.
- Ability to work 5 days per week in-person in NYC.

## Nice-to-Haves
- Organic marketing experience.
- Experience building experimentation engines and creative testing for high-intent consumers.

## Compensation and Benefits
- Competitive salary and equity ownership.
- Platinum health insurance plans.
- Free lunch every day.
- All commuter expenses covered.
- $100/month wellness benefit.
- Unlimited PTO.
- 401k plan with company match.

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