# Senior Growth Marketing Specialist - Alfred Music

**Company:** [Peaksware](https://hotfix.jobs/companies/peaksware)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $69k – $114k/yr
**Experience:** 5+ years
**Skills:** Email Marketing, HTML, CSS, A/B Testing, Google Analytics, audience segmentation, Marketing Automation, Lead Generation, conversion rate optimization, search advertising, social advertising, display advertising, SaaS, agile marketing, multichannel campaigns
**Posted:** 2026-08-13

> The Senior Growth Marketing Specialist drives customer acquisition, engagement, conversion, and retention through lifecycle campaigns, multichannel demand generation, experimentation, analytics, and partner marketing. The role requires at least three years of SaaS marketing experience and expertise with email platforms, automation, HTML/CSS, and campaign performance metrics.

## Job Description

## Responsibilities

### Lifecycle and Campaign Management
- Manage email, in-app, and push campaigns end to end, including setup, tracking, and multivariate testing.
- Improve email development and deployment processes, including dynamic content, targeting, personalization, and templates.
- Support data integrations with email service provider and in-app messaging platforms.

### Demand Generation and Analytics
- Design and execute multichannel lead-generation campaigns across search, social, and display for self-service and high-touch sales cycles.
- Own conversion-rate optimization for high-traffic landing pages and lead-capture forms through A/B testing.
- Track and report team KPIs, including performance summaries, test results, and conversion tracking.
- Partner with marketing, data, and product teams to develop engagement strategies and achieve KPI and business targets.
- Define go-to-market strategy and planning, including positioning, value proposition, and launch approach.

### Partner and Distributed Brand Marketing
- Serve as the day-to-day contact for partner and distributed-brand follow-up, surfacing risks and resolving misalignment.
- Capture action items, confirm owners and timelines, and follow through on post-meeting execution.
- Ensure contractual marketing commitments to partners are fulfilled.
- Create distribution and publishing partner content, including emails, blogs, gated content, catalogs, videos, landing pages, and digital advertising.
- Support partner events from materials ordering and event planning through chargebacks and issue resolution.
- Collaborate with distributed brands on co-marketing initiatives.

## Requirements
- 3+ years of marketing experience in a SaaS environment.
- Ability to manage cross-functional commitments, resolve competing priorities diplomatically, and align partners and stakeholders.
- Experience tracking Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) across channels and campaigns.
- Strong communication, project management, and time-management skills.
- Highly organized, detail-oriented, able to multitask, and comfortable working under pressure.
- Experience using enterprise email and multichannel service platforms for list management, audience segmentation, A/B testing, and email, in-app, and push campaign deployment and tracking.
- Experience with HTML and CSS for email templates and landing pages.
- Experience building email automations and drip programs.
- Experience tracking email engagement metrics and web analytics, including Google Analytics.
- Understanding of Agile marketing principles, values, and processes, or willingness to learn.
- Ability to work extended hours and travel up to 15% as needed.
- Ability to stand for extended periods and lift or move event materials weighing up to 30–50 lbs.

## Nice to Have
- Familiarity with academic and private-studio teaching workflows and market needs.
- Knowledge of the music education publishing market.
- Experience with music technology and EdTech platforms.

## Compensation and Benefits
- Annual salary range: **$68,550–$114,250** in Colorado.
- Eligibility for performance-based variable compensation.
- Medical, dental, and vision insurance.
- Health savings and flexible spending accounts.
- Paid parental leave and employee assistance program.
- Accident, critical illness, and hospital indemnity coverage options.
- Company-paid short-term disability, long-term disability, basic life insurance, and AD&D.
- Supplemental life insurance options.
- 401(k) with company match.
- 12 paid holidays and discretionary flexible time off.
- Free access to company products, corporate discounts, and professional development resources.
- Access to onsite fitness, locker room, shower, bike-storage, e-bike, music, and podcast-studio facilities.

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