# Product Marketing Manager

**Company:** [Rollstack](https://hotfix.jobs/companies/rollstack)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 3+ years
**Skills:** Salesforce, HubSpot, Customer.Io, Mailchimp, Claude, ChatGPT, LinkedIn, AI Tools, Video Editing, Google Analytics
**Posted:** 2026-03-13

> Product Marketing Manager drives GTM launches, crafts product messaging and content (blogs, case studies, webinars), distributes via LinkedIn/newsletters, and equips sales teams. Requires 3+ years SaaS marketing experience, AI tool proficiency, and analytics skills in a remote startup.

## Job Description

## What You Will Do
- Support and execute go-to-market launches for new product features and updates
- Develop clear and differentiated product positioning and messaging
- Create marketing content including: blog posts, case studies, product pages, sales collateral, customer stories, webinars and videos
- Own the distribution of Rollstack’s story across channels, including LinkedIn, newsletters, product announcements, and community conversations
- Ensure marketing content reaches the right audiences and drives awareness, engagement, and pipeline generation
- Work closely with Product and Engineering to translate technical capabilities into clear customer value
- Equip the Sales team with sales enablement materials, presentations, and messaging frameworks
- Build customer advocacy assets including case studies, testimonials, and success stories
- Manage and grow Rollstack’s social media presence, particularly on LinkedIn
- Collaborate with Customer Success to identify customer wins, insights, and real-world use cases
- Track and analyze the performance of marketing initiatives and campaigns to continuously improve messaging and distribution
- Own key product marketing metrics, such as campaign performance, engagement, product adoption support, and marketing-sourced pipeline

## Who We Are Looking For
- 3+ years of experience in Product Marketing, Growth Marketing, or Content Marketing in a SaaS or technology company
- Strong content creation and storytelling skills, with the ability to simplify technical concepts
- Experience developing product messaging, positioning, and marketing content
- Proficiency with modern AI tools for marketing workflows, including: Claude, ChatGPT, video editing tools such as Nano Banana
- Comfortable leveraging AI to accelerate research, content production, experimentation, and campaign velocity
- Experience using marketing and sales tools including: Salesforce (CRM), email marketing platforms such as HubSpot, Customer.io, Mailchimp, or similar tools
- Experience managing social media channels, particularly LinkedIn, and creating engaging content that drives reach and engagement
- Strong analytical mindset and ability to measure marketing performance and optimize campaigns
- Excellent written and verbal communication skills with strong attention to detail
- Customer-centric mindset and ability to deeply understand customer workflows and needs
- Familiarity with the data, analytics, or productivity software ecosystem is a plus
- Thrives in a fast-moving startup environment with high ownership and autonomy
- Bachelor’s degree in STEM, Marketing, Business, or a related field is a plus

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