# Field Marketing Manager

**Company:** [Addepar](https://hotfix.jobs/companies/addepar)
**Location:** New York, NY
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** Field Marketing, Event Marketing, Trade Shows, Booth Design, Gtm Coordination, Salesforce, Marketo, On24, Event Budget Management, Pipeline Tracking
**Posted:** 2026-06-16

> Owns Addepar’s industry events calendar, booth strategy, GTM coordination, and performance tracking to drive pipeline and brand visibility at conferences and trade shows.

## Job Description

## Event Strategy & Portfolio Planning
- Manage Addepar’s annual industry events calendar — evaluating which conferences, trade shows, and partner events to attend based on audience fit, pipeline opportunity, and strategic priorities
- Define clear objectives and success metrics for each event before committing budget, ensuring every activation has a business case tied to pipeline generation, brand visibility, or account engagement
- Partner with GTM and Sales leadership to align the events calendar to territory priorities, target account lists, and key selling moments throughout the year

## Booth Strategy & On-site Presence
- Own the end-to-end design and execution of Addepar’s booth experience at industry events — from floor layout and messaging to demo flow, staffing, and branded materials
- Partner with Product Marketing to ensure demos, messaging and materials are current, differentiated, and relevant to the specific segment attending each event
- Manage all booth logistics: vendor coordination, exhibit house relationships, AV, shipping, setup, and teardown

## GTM Team Coordination & Enablement
- Serve as the central coordinator for all internal stakeholders attending each event ensuring everyone knows the goals, their role, and how to engage effectively on the floor
- Build and distribute pre-event briefing materials: target account lists, talking points, demo guides, meeting objectives, and competitive context tailored to each show
- Run post-event debrief sessions with GTM teams to capture feedback, assess what worked, and feed insights into future planning

## Pipeline & Performance Measurement
- Own the lead capture and follow-up process for every event — form fills to CRM entry, lead routing, and handoff to Sales
- Track event performance against defined KPIs: leads generated, pipeline influenced, meetings held, cost per lead, and conversion

## Event Operations
- Handle all procurement, vendor contracts, invoicing, and compliance submissions on time and within budget
- Manage webinar and virtual event execution when required, including platform setup (ON24), dry runs, and pre/post communications
- Travel to key events multiple times per quarter — primarily domestically, with occasional international travel for global conferences

## Requirements
- 5+ years of experience in field marketing, event marketing, or a closely related B2B marketing role — with direct ownership of industry conference strategy and execution
- Demonstrated experience managing trade show and conference presence end-to-end: booth design, staffing, logistics, GTM coordination, and post-event reporting
- Experience in fintech, wealth management, financial services, or enterprise SaaS strongly preferred
- Proven track record of managing event budgets and reporting performance against pipeline and ROI metrics
- Knowledge of SFDC, Marketo and On24 preferred

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