# Content Marketing Manager, Global Products

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** San Francisco, CA
**Role:** Content Marketing
**Skills:** Content Marketing, Storytelling, Whitepapers, Video Production, Scripting, Social Media Content, B2B Marketing, Content Strategy, Audience Building, Analytics
**Posted:** 2026-01-08

> Lead storyteller for Rippling's Global Products, creating compelling content like whitepapers and videos for HR leaders. Research pain points, own content roadmap, and drive awareness through experimentation and data-driven iteration.

## Job Description

## What you will do
- **Become an expert on Global HR leaders:** Immerse yourself in this community, both online and IRL, to uncover insights, pain points, and hooks.
- **Turn complex topics into compelling stories:** Take dry, complex topics (like global compliance) and transform them into magnetic hooks and fun, compelling stories that people actually want to consume.
- **Create and pen “classic” B2B tentpole assets:** Write and produce high-quality reports, whitepapers, and launch assets.
- **Scale video:** Rapidly ship and test new formats like a video series, podcasts, social-first content, and webinars.
- **Own the Global content roadmap:** Set the narrative, strategy, and content roadmap that drives awareness and pipeline.

## What you will need
- **Experimental mindset + scrappy execution:** You move fast and prototype often. You know the B2B playbook, and you’re also willing to push beyond it.
- **Exceptional writing and storytelling:** You are a clear writer who can craft everything from an engaging blog post to a whitepaper covering a complex topic.
- **A creator’s track record:** Proven success building an audience whether via a YouTube channel, a viral newsletter, or a significant social following.
- **A "spike" in video:** Deep experience storyboarding, scripting, and delivering on-camera content. You know how to make a B2B video feel premium and engaging.
- **Metric obsession:** You have a "nose" for what will go viral, but you back it up by obsessing over data and constantly iterating to improve performance.
- **A distinctive voice:** You bring energy, clarity, and taste and know how to push beyond standard B2B without losing credibility.

*Even if you don’t meet all of these requirements, we still encourage you to apply.*

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**Apply:** https://hotfix.jobs/jobs/b4a9d078-b107-46b1-a91c-bd1e4552b6f3
**Canonical:** https://hotfix.jobs/jobs/b4a9d078-b107-46b1-a91c-bd1e4552b6f3