# Senior GTM Systems & AI Engineer

**Company:** [Cobalt.io](https://hotfix.jobs/companies/cobalt-io)
**Location:** Remote
**Role:** GTM Engineering
**Salary:** $135k – $160k/yr
**Experience:** 7+ years
**Skills:** Salesforce, Salesforce Flows, HubSpot, Revenue Operations, Gtm Systems, Data Enrichment, APIs, Webhooks, n8n, Zapier, Make, AI Automation, SQL, Python, JavaScript
**Posted:** 2026-08-25

> Own and scale the Salesforce, HubSpot, and broader GTM technology ecosystem, including integrations, data governance, workflow automation, and AI-enabled processes. The role requires 7+ years of B2B SaaS experience and advanced hands-on expertise across Salesforce, HubSpot, enrichment, and cross-platform automation.

## Job Description

## Responsibilities

### GTM Systems & Architecture
- Own Salesforce architecture and administration, including objects, Flows, automation, permissions, integrations, data models, releases, reporting, and governance.
- Own the broader GTM technology ecosystem and data flows across Salesforce, HubSpot, Customer Success platforms, enrichment providers, prospecting tools, sequencing tools, and other GTM applications.
- Translate GTM strategy and business requirements into scalable technical solutions across Marketing, Sales, and Customer Success.
- Evaluate, implement, and optimize GTM technologies for business impact, scalability, usability, and reduced complexity.

### HubSpot & Marketing Technology
- Own HubSpot administration, including workflows, lifecycle stages, lead scoring and routing, forms, campaigns, attribution, integrations, automation, and Salesforce synchronization.
- Support lead management, campaign execution, attribution, intent signals, funnel measurement, and Marketing-to-Sales handoffs.
- Maintain alignment between Salesforce and HubSpot data models, lifecycle definitions, routing logic, campaign data, and reporting.

### Data, Enrichment & GTM Signals
- Own GTM data quality and enrichment infrastructure, including field mapping, matching, deduplication, normalization, governance, and monitoring.
- Design reliable enrichment and data orchestration workflows for accurate and actionable account and contact data.
- Activate intent, engagement, enrichment, and buying signals across GTM systems.
- Monitor data and integration health and improve accuracy, coverage, reliability, and usability.

### Customer Success Technology
- Administer and integrate Customer Success platforms and post-sale customer data infrastructure.
- Enable customer health scoring, segmentation, account planning, renewals, expansion, churn risk, and lifecycle management.
- Ensure reliable data flows across Salesforce, Customer Success platforms, and the broader GTM ecosystem.

### Automation, AI & Innovation
- Automate repetitive GTM workflows using native platform capabilities, APIs, webhooks, n8n, Zapier, or similar tools.
- Implement practical AI-powered solutions for GTM productivity, research, data quality, prioritization, customer insights, and operational efficiency.
- Build and test AI-enabled workflows and agents that deliver measurable business value.

### Governance & Operational Excellence
- Own system health, integrations, permissions, release management, documentation, and technical governance.
- Establish monitoring and controls for integration failures, data issues, workflow errors, and system risks.
- Document architecture, integrations, workflows, business rules, and dependencies.
- Lead technical initiatives from discovery and solution design through implementation, testing, deployment, and optimization.

## Requirements
- 7+ years of experience in GTM Systems, Revenue Operations, Marketing Operations, Salesforce Administration, GTM Engineering, or a related field within B2B SaaS.
- Advanced Salesforce administration expertise, including Flows, automation, permissions, integrations, data architecture, reporting, dashboards, and governance.
- Advanced HubSpot administration expertise, including workflows, lifecycle management, lead scoring and routing, forms, campaigns, attribution, automation, integrations, and reporting.
- Experience owning Salesforce and HubSpot integrations and data flows.
- Strong understanding of the end-to-end B2B SaaS GTM lifecycle across Marketing, Sales, and Customer Success.
- Experience with GTM data enrichment, matching and mapping logic, deduplication, normalization, data quality monitoring, and CRM data management.
- Experience designing cross-platform integrations using APIs, webhooks, middleware, or workflow automation platforms.
- Experience with n8n, Zapier, Make, or similar automation tools.
- Experience administering or integrating Customer Success platforms.
- Experience applying AI and automation to GTM workflows.
- Ability to independently own business-critical systems, troubleshoot complex issues, and lead initiatives through deployment.
- Strong communication and cross-functional partnership skills.

## Nice-to-Haves
- Experience with Apollo, Clay, LeanData, ZoomInfo, 6sense, Gong, Outreach, Qualified, Clari, UserGems, Planhat, or similar platforms.
- Experience designing signal-based GTM workflows using intent, engagement, enrichment, product, or customer data.
- Experience building AI-powered workflows or agents within GTM systems.
- Working knowledge of SQL, Python, JavaScript, or TypeScript.
- Experience supporting SaaS systems transformation, technology consolidation, or process redesign.

## Compensation & Benefits
- Salary range: $135,000–$160,000 plus equity and benefits.
- 401(k) program in the US or pension in the EU.
- Medical, dental, vision, and life insurance in the US; statutory healthcare in the EU.
- Wellness, work-from-home equipment and Wi-Fi, and learning and development stipends.
- Paid time off and paid parental leave.

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