# Head of Marketing APJ

**Company:** [Okta](https://hotfix.jobs/companies/okta)
**Location:** Unspecified
**Role:** Product Marketing
**Experience:** 8+ years
**Skills:** B2B Marketing, Demand Marketing, Inbound Marketing, Account-Based Marketing, Target Account Marketing, Campaign Management, Generative AI, Workflow Automation, Go-to-Market Strategy, Product Marketing, Pipeline Generation, Marketing Analytics, Event Marketing, Partner Marketing, Customer Marketing
**Posted:** 2026-07-31

> Leads Okta’s APJ marketing strategy, pipeline generation, customer growth, regional events, team development, and budget management. The role requires senior B2B regional marketing leadership, strong demand and account-based marketing expertise, cross-functional collaboration, and experience applying generative AI to marketing operations.

## Job Description

## Responsibilities

- Define and own the comprehensive APJ demand marketing strategy across SMB through the region’s largest accounts, maximizing pipeline through close integration with Business and Sales Development.
- Define and execute post-sales marketing to increase customer retention and adoption, and accelerate expansion through upsell, cross-sell, advocacy, loyalty, and user group programs.
- Own the regional event strategy, including third-party events and hosted roadshows, while driving community building and executive engagement across APJ.
- Lead a high-performing team and serve as the primary liaison among APJ marketing functions, regional managers, and field sales.
- Collaborate with the Global Demand Center, Product Marketing, and partner teams—including CSPs, SIs, and resellers—to localize programs and amplify campaigns.
- Partner with sales and product marketing to shape messaging and develop campaign assets for APJ audiences.
- Manage strategic target account marketing and ABM approaches using account plans and analytics.
- Develop integrated marketing programs, analyze campaign results, optimize account engagement, lead quality, and marketing-spend effectiveness, and report results and market insights.
- Build, mentor, and scale the regional marketing team while overseeing budget allocation across sub-regions and channels.
- Champion and operationalize a Human + AI mindset through system-level process design, workflow automation, upskilling, and efficiency improvements.

## Requirements

- Demonstrated experience and success in B2B APJ marketing, with knowledge of the broader go-to-market team.
- Strong leadership skills and a record of leading high-performing teams.
- Deep understanding of demand, inbound, account-based, and target-account marketing strategies.
- Track record of campaign ownership and consistently strong return on investment.
- Experience using generative AI tools for marketing orchestration, workflow automation, and content velocity.
- Ability to collaborate effectively with sales, product marketing, and cross-functional marketing teams.
- Strong self-motivation and organizational skills.
- Excellent writing and presentation skills.
- Quantitative skills for data-driven decision-making and reporting.
- Degree qualification or equivalent experience.

## Nice to Have

- Identity experience.

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