# Strategist

**Company:** [Kyra Health](https://hotfix.jobs/companies/kyra-health)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $80k – $90k/yr
**Experience:** 4+ years
**Skills:** TikTok, Instagram, Youtube, Creator Marketing, Campaign Strategy, Audience Profiling, Market Research, Trend Analysis, Performance Metrics, Platform Insights, AI Tools, Brief Writing, Storytelling, Presentation Skills
**Posted:** 2026-08-18

> Leads platform-native creator campaign strategy for enterprise beauty and social-first accounts, from pitching through measurement and post-campaign recommendations. The role requires 4–6 years of strategy or branded-content experience, strong TikTok fluency, data interpretation, client communication, and creative storytelling.

## Job Description

## Responsibilities

### Strategic Campaign Development
- Lead end-to-end campaign strategy development, including audience profiling, creator casting logic, content formats, messaging, and performance KPIs.
- Collaborate cross-functionally to create platform-native campaign concepts aligned with brand tone and commercial goals.
- Write high-quality briefs and strategic decks for clients and creators.

### Insights, Data & Measurement Strategy
- Define and refine measurement frameworks using CPV, ER, and platform-specific KPIs.
- Use first-party, platform, and audience data to inform targeting, creative direction, and optimization.
- Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations.

### Trend Forecasting & Cultural Analysis
- Conduct cultural listening, market research, and platform trend tracking within the beauty category.
- Translate emerging insights into actionable campaign ideas and brand opportunities.
- Contribute trend insights and points of view to new-business decks, pitches, and proposals.

### Client Engagement & Strategic Advisory
- Present strategic recommendations to clients and explain the rationale behind campaign decisions.
- Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback.
- Lead strategy across a client portfolio and build value-focused client relationships.

## Requirements

- 4–6 years of experience in strategy, planning, insights, or branded content, ideally in creator marketing, beauty, or social-first brands.
- Experience implementing or using AI tools in professional workflows.
- Deep knowledge of platform behaviors, content formats, and the creator economy across TikTok, Instagram, and YouTube.
- Strong understanding of TikTok culture, trend cycles, and platform-native audience behavior.
- Ability to translate brand identities into authentic creator content.
- Comfort working with performance metrics, audience data, and platform insights.
- Ability to structure frameworks, make data actionable, and present performance narratives clearly.
- Exceptional brief-writing, storytelling, and presentation skills.
- Strong client presence and ability to articulate ideas confidently.

## Nice-to-Haves

- Experience owning strategy across multiple live campaigns and strategic touchpoints.
- Passion for beauty, social culture, and creator content.
- Ability to combine analytical thinking with creativity and structured intuition.

## Compensation & Benefits

- Annual salary: **$80,000–$90,000**.
- Annual bonus scheme.
- 25 days of paid time off plus bank holidays.
- Four company-wide Kyra Days.
- Three wellness days and paid sick leave.
- Annual Learning & Development budget.
- Healthcare coverage for US-based team members.
- Remote-first work flexibility.

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