# PR Director, APAC

**Company:** [Cohere](https://hotfix.jobs/companies/cohere)
**Location:** Remote
**Role:** Communications
**Experience:** 12+ years
**Skills:** Corporate Communications, Public Relations, Crisis Communications, Executive Communication, Policy Communications, Regulatory Communications, Media Relations, Stakeholder Engagement, Content Creation, Audience Research, Project Management, People Management, Agency Management, Artificial Intelligence
**Posted:** 2026-07-15

> Leads Cohere’s APAC PR and corporate communications function, shaping regional narratives for enterprise and government audiences while building teams, agency partnerships, executive communications, and crisis-response capabilities. Requires 12–15 years of corporate communications experience and substantial people-management experience.

## Job Description

## Responsibilities
- Build a PR and Communications function from the ground up, including hiring PR managers and agencies in key territories such as Korea, Singapore, Japan, India, and Australia.
- Implement PR and corporate communications strategies aligned with organizational goals, values, and brand positioning across internal and external audiences.
- Partner with PR, marketing, sales, and external stakeholders to craft messaging and materials supporting business priorities, organizational changes, and market positioning.
- Develop rapid-response capabilities in each region.
- Oversee executive speaking engagements, industry conferences, customer events, and internal leadership gatherings.
- Integrate AI into communications workflows to enhance content ideation, creation, and scaling.
- Oversee and optimize the APAC communications channel ecosystem, including earned media, owned channels, executive communications, and employee engagement tools.
- Lead cross-functional APAC storytelling initiatives, customer success stories, and executive thought leadership.
- Use data-driven insights and audience research to inform communications strategies for employees, customers, partners, investors, and industry influencers.
- Partner with Corporate Communications on crisis and issues communications preparedness and response, coordinating with legal, executive leadership, and functional teams.
- Serve as the central communications hub connecting internal communications, external PR, marketing narratives, and executive messaging.

## Requirements
- 12–15 years of experience in in-house corporate communications, ideally in a fast-paced, high-growth technology or AI environment.
- 5+ years of people management experience.
- Experience hiring, onboarding, and managing PR agencies.
- Experience with pre-IPO communications.
- Experience or strong interest in policy and regulatory communications.
- Exceptional writing skills and the ability to distill complex topics into compelling narratives.
- Experience advising senior leaders, executives, and people or human resources teams.
- Strong organization, process, project management, prioritization, and relationship-building skills.
- Comfort working in ambiguous, fast-moving environments.
- Creativity across communications formats, channels, and storytelling.

## Benefits
- Weekly lunch stipend of $75/£75 or equivalent in local currency.
- Full health and dental benefits, including a mental health budget.
- RRSP matching, 401(k), and pension scheme.
- Up to six months of 100% parental-leave top-up for either parent.
- Annual enrichment benefits for arts and culture, fitness and wellness, quality time, and workspace improvements.
- Education and learning stipend for conferences, courses, and coaching.
- Six weeks of paid vacation.
- Travel budget for remote employees to visit other offices and an annual company offsite.
- Coworking benefit for employees not near an office.
- $500 home-office stipend.

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