# Demand Generation Marketing Manager

**Company:** [Motive](https://hotfix.jobs/companies/motive)
**Location:** San Francisco, CA, Austin, TX, Nashville, TN
**Role:** Data Analytics
**Salary:** $90k – $117k/yr
**Experience:** 5+ years
**Skills:** Account-Based Marketing, Demand Generation, Growth Marketing, 6Sense, LinkedIn, Salesforce, Marketo, Tableau, Asana, Sendoso, Outreach, Glean, Clay, AI Tools
**Posted:** 2026-08-21

> Leads multichannel B2B demand generation and ABM campaigns for the mid-market segment, partnering with sales and marketing teams to drive pipeline. Requires 5+ years of experience, strong campaign analytics, and proficiency with Salesforce, marketing automation, and campaign operations tools.

## Job Description

## Responsibilities
- Plan, execute, and optimize programmatic ABM and full-funnel demand generation campaigns for the mid-market segment.
- Partner with Content Marketing, Customer Marketing, Product Marketing, Marketing Operations, Marketing Analytics, Sales Operations, SDRs, AEs, and sales leadership to align campaigns, messaging, targeting, enablement, reporting, and pipeline goals.
- Map content to buyer journeys, identify content gaps, and develop campaign and creative briefs.
- Maintain target account lists, ensure list hygiene and campaign setup, and apply funnel-stage definitions and conversion benchmarks to targeting and messaging.
- Launch and monitor campaigns across 6sense Display, LinkedIn, display, content syndication, email, web, events/field marketing, and associations.
- Own execution for webinars, calendared sales plays, and direct-mail programs, including setup, targeting, launch, and performance tracking.
- Evaluate channel performance, reallocate spend or effort when appropriate, and build testing and iteration cycles into campaigns.
- Use AI tools and agentic workflows to accelerate personalization, sales-play development, and insight generation.
- Enable sales teams with targeting direction, messaging, sales plays, and supporting materials.
- Communicate campaign performance, upcoming programs, and recommended sales actions; prepare materials for sales meetings and planning sessions.
- Monitor campaign performance and pipeline contribution, identify trends and optimization opportunities, and provide actionable metrics updates.
- Maintain dashboards and reporting cadences and support WBR, MBR, QBR, and ad hoc reporting needs.

## Requirements
- 5+ years of experience in B2B demand generation, campaign management, or growth marketing, excluding internships.
- Proven experience executing multichannel demand generation campaigns that drive measurable pipeline contribution.
- Hands-on experience with ABM strategies, including 1:Few and 1:Many campaigns.
- Experience partnering with sales teams to align marketing campaigns with outbound and inbound motions.
- Working knowledge of marketing automation platforms and CRM systems.
- Experience with Salesforce, Marketo, Excel or Google Sheets, Tableau, Asana, Sendoso or an equivalent platform, and Outreach.
- Strong project management, written communication, verbal communication, campaign briefing, and sales enablement skills.
- Ability to analyze campaign performance data and make data-informed decisions.

## Nice to Have
- Experience with Glean or Clay.

## Compensation and Benefits
- United States compensation range: **$90,000–$117,000 USD**.
- Benefits may include health, pharmacy, optical and dental coverage, paid time off, sick time off, short- and long-term disability coverage, life insurance, and 401(k) contributions, subject to eligibility.

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