# Senior Product Marketing Manager, Trading

**Company:** [Coinbase](https://hotfix.jobs/companies/coinbase)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $171k – $201k/yr
**Experience:** 8+ years
**Skills:** Product Marketing, Growth Marketing, Product Management, Go-to-Market Strategy, positioning and messaging, trading products, derivatives, Quantitative Analysis, A/B Testing, customer segmentation, Generative AI
**Posted:** 2026-08-10

> Own the go-to-market and growth strategy for Coinbase retail trading products, including derivatives, options, margin, and spot. The role requires 8+ years of product marketing, growth, or product management experience, strong trading-product expertise, and advanced analytical skills.

## Job Description

## Responsibilities
- Own the end-to-end trading product marketing strategy, translating perpetual futures, options, margin, and spot products into customer-focused positioning and messaging.
- Lead go-to-market efforts for new trading instrument launches in the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
- Drive trading volume growth across the full funnel through awareness campaigns, product launches, and win-back programs targeting churned traders.
- Create and execute engagement programs such as trading competitions, incentives, and event-driven campaigns.
- Develop customer insights across trader segments, from first-time derivatives users to active traders using competitors.
- Define success metrics for trading volume and instrument adoption, monitor performance, run experiments, and provide recommendations to product and marketing leadership.

## Requirements
- 8+ years of experience in product marketing, growth marketing, or product management for a consumer-facing app.
- Demonstrated success driving measurable adoption of trading or financial products.
- Hands-on experience marketing trading, investing, or derivatives products.
- Ability to own product launches and growth strategy from positioning and messaging through channel execution and performance measurement.
- Advanced quantitative and analytical skills, including defining success metrics, running experiments, and using data to guide decisions.
- Experience leading large-scale growth, engagement, or win-back programs with measurable volume or retention outcomes.
- Responsible use of generative AI with human oversight to improve workflow efficiency, cost, and quality.

## Compensation and Benefits
- Annual base salary: **$170,765–$200,900 USD**.
- Total compensation may also include equity and bonus eligibility.
- Benefits include medical, dental, vision, and 401(k).

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