# Senior Product Designer (Growth)

**Company:** [WHOOP](https://hotfix.jobs/companies/whoop)
**Location:** Boston, MA
**Role:** Product Design
**Skills:** Figma, Prototyping, Component Libraries, AI Tools, Information Architecture, User Flows, A/B Testing, Ecommerce Design, Funnel Optimization, Data Analysis
**Posted:** 2026-04-04

> Leads end-to-end design of ecommerce and growth-focused digital experiences to drive acquisition, conversion, and retention. Requires expertise in complex user flows, visual craft, experimentation, and modern tools like Figma and AI.

## Job Description

## Responsibilities

- Own and lead the end-to-end design of critical digital experiences that drive acquisition, conversion, and retention, with a focus on ecommerce experiences.
- Shape and evolve complex user flows and information architecture to create clear, intuitive paths to conversion as our offerings evolve.
- Balance near-term execution with long-term thinking by designing improvements that ladder into an evolving platform architecture, ensuring today’s decisions set up scalable, cohesive experiences over time.
- Translate growth opportunities into thoughtful product solutions grounded in user behavior, data insights, and effective design patterns, consistently delivering work with exceptional visual craft.
- Work closely with product managers, engineers, and data analysts to shape strategy and drive execution, ensuring high-quality implementation and moving initiatives forward with clarity.
- Work within an experimentation-driven team, using data to inform hypotheses, design A/B tests, and iterate quickly while driving measurable improvements in key conversion metrics and balancing speed and craft.
- Take ownership of key initiatives by defining problems, shaping direction, and driving work forward with a clear point of view grounded in strong design fundamentals.
- Leverage AI and emerging tools to accelerate exploration, prototyping, and iteration, bringing a technically curious mindset and comfort working close to implementation.
- Contribute to WHOOP’s design culture by sharing expertise, giving feedback, and helping raise the bar for product quality across the team.

## Qualifications

- Multiple years of experience designing ecommerce, purchase flows, or other transaction-oriented products, with a deep understanding of how users evaluate, decide, and complete actions within digital experiences (not including co-ops, internships, or academic projects).
- An exceptional portfolio of shipped digital product work that demonstrates exceptional visual craft, clarity in complex flows, and the ability to deliver production-ready experiences.
- Proven experience designing for measurable, conversion-focused outcomes such as acquisition, purchase, or retention, with a strong understanding of funnel optimization, experimentation, and using data to inform and evaluate decisions.
- Demonstrated strength in information architecture and designing end-to-end flows that simplify complexity and guide users through multi-step journeys.
- Deep proficiency with modern design tools and workflows (**Figma**, prototyping, component libraries), combined with strong technical fluency and the ability to leverage **AI** and code-adjacent tools to accelerate design and prototyping, while collaborating closely with engineering to bring ideas to life.
- Strong ability to own and drive multiple initiatives simultaneously, influencing cross-functional partners and influencing product direction while elevating team craft.
- Clear decision-maker and communicator who can articulate and defend design decisions using strong design principles, heuristics, and data, building alignment across stakeholders.

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