# Senior Marketing Systems Architect

**Company:** [Snowflake](https://hotfix.jobs/companies/snowflake)
**Location:** Unspecified
**Role:** Revenue Operations
**Salary:** $158k – $207k/yr
**Experience:** 5+ years
**Skills:** Salesforce, Marketo, Snowflake, Hightouch, Clay, SQL, APIs, Reverse Etl, Cdp, Data Architecture, System Integrations, Marketing Automation, Lead Routing, Data Governance
**Posted:** 2026-08-21

> The Senior Marketing Systems Architect designs and improves the data architecture, integrations, segmentation, routing, and governance underpinning Snowflake’s global marketing technology ecosystem. The hands-on role requires 5+ years of technical Marketing Operations or MarTech experience and expertise with Salesforce, Marketo, data platforms, APIs, and SQL.

## Job Description

## Responsibilities
- Design and optimize Marketing Operations data architecture across Salesforce, Marketo, Snowflake, Hightouch, Clay, and the broader MarTech ecosystem.
- Own the Marketo-to-Snowflake data sync, including field-mapping audits, gap and redundancy identification, and remediation with Data Engineering.
- Redesign segmentation architecture for consistent, maintainable, and scalable audience definitions across platforms and regions.
- Improve lead routing, audience activation, lifecycle workflows, and marketing data governance.
- Lead MarTech stack health and rationalization assessments, including utilization, cost, consolidation, and renewal-readiness recommendations.
- Partner with GTM Engineering and Data Engineering to design, validate, and implement scalable technical solutions.
- Troubleshoot complex platform, integration, and data-quality issues.
- Establish technical standards and governance supporting automation and AI capabilities.

## Requirements
- 5+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or a related technical field.
- Deep expertise with Salesforce, Marketo, and enterprise MarTech platforms, including platform architecture ownership.
- Experience with marketing data architecture, system integrations, APIs, SQL, and complex data-flow troubleshooting.
- Experience designing segmentation, lifecycle, lead-routing, and marketing-automation architectures at scale.
- Hands-on experience implementing and operating a reverse ETL or CDP platform.
- Familiarity with modern data platforms, data warehouse-to-MAP sync architectures, and AI-enabled marketing technologies.
- Experience partnering with GTM Engineering, Data Engineering, or Product Engineering teams.
- Strong systems thinking, technical problem-solving, analytical, communication, collaboration, and project-management skills.
- Ability to translate business requirements into scalable technical solutions.

## Compensation
- Salary range: $158,000–$206,800.

## Similar jobs

- [GTM Strategy & Operations](https://hotfix.jobs/jobs/ed341c0f-f5ae-4e2a-aaf8-664577d25b44) - Benchling - San Francisco, CA - $159k – $214k/yr
- [Manager, Revenue Systems & Product Operations](https://hotfix.jobs/jobs/c9d847aa-0392-4558-b31c-393c8b09aeea) - Lyft - San Francisco, CA - $156k – $195k/yr
- [Senior Manager, Marketing Operations](https://hotfix.jobs/jobs/019067b6-d089-4e8e-a827-b6ddbd5f536a) - Talkiatry - Remote - $160k – $200k/yr
- [GTM Strategy & Operations Analyst](https://hotfix.jobs/jobs/9c9f44ea-76f2-4ce1-8899-e2ebf7a58327) - Stripe - New York, NY - $156k – $234k/yr
- [Senior Manager, GTM Compensation Strategy & Incentive Design](https://hotfix.jobs/jobs/b78ed689-2e9c-44d3-bf01-05f73ed19de7) - Okta - Bellevue, WA - $155k – $239k/yr

**Apply:** https://hotfix.jobs/jobs/b2ccc3c2-7231-43c4-b7d3-35a955d0539b
**Canonical:** https://hotfix.jobs/jobs/b2ccc3c2-7231-43c4-b7d3-35a955d0539b